BHF follows Vinnie Jones with Corrie heart attack ads
20 Apr 2012 | by Daniel Farey-Jones and Nick Batten
, to online, social media activity, and a licensing deal allowing the charity to feature images of Audrey ...
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CREATIVE STRATEGY: National Trust rediscovers the joys of childhood
09 May 2012 | by Simon S Kershaw
the playground of the middle-aged, middle-class, middle-Englander. The uniform goods in the gift shops said ...
Brand barometer: Lagers, which one is most prominent online?
20 Apr 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
'100% Original' Ugg ad banned
11 Apr 2012 | by Daniel Farey-Jones
's list of authorised online retailers . Facebook operates a system where users can report concerns ...
Brand barometer: Children's charities, which one is most prominent online?
05 Apr 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
The Government Communication Centre: life after the COI
05 Apr 2012 | by Gemma Charles
As the COI shuts up shop, the new public ad structures, under the auspices of the Government
Brake 'got the msg?' by Blue Hive
02 Apr 2012
The four executions will appear on specially selected digital poster sites, online and in print. The creative work was produced on a pro-bono basis by the WPP agency Blue Hive, supported by the award-winning photographer James Day and the retoucher Dennis Tuffnell. More than 20 digital 48-sheet sites were donated ...
Government returns to shock tactics in latest anti-smoking ad
31 Mar 2012 | by Gemma Charles
the closure of tobacco displays in large shops which comes into force next week. "We will also be consulting ...
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
off" for all new out-of-town developments. Proposals to place betting shops in a separate "use class", which would have made it easier for local planning authorities to block betting shop ... -street innovation fund, backed by 10m of taxpayers' money, focused on bringing empty shops back into use. Other ...
Privacy report recommends that brands police newspapers and urges Google action
27 Mar 2012 | by Gemma Charles
), also calls for tougher crackdowns on breaches of injunctions online, as witnessed last year when ... on "online enforcement", which refers to the Giggs case from May last year, the report says the Attorney ... for civil contempt of court in respect of breaches of injunctions online to provide a strong deterrent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
