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Media360: Virgin Media marketing chief on David Tennant signing

, online sponsorship, mobile and off-air licensing opportunities as well as sponsorship of 'America's Got ...

Brand Health Check: Vertu

traditional phone retailing and maintaining long model cycles, comparison-shopping has been reduced and Vertu ... new category over the past 14 years, complete with pretenders and dodgy online fakes. Yet it has ...

Twitter boss: UK brands 'driving ad innovation'

other online advertising. Wang refused to break down revenues and declined to comment on pricings ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

, democratising mobile ecommerce and therefore online shopping. It will then migrate to high street shopping ... [last year] of Priority Moments, which is changing the way people shop by using location-based, time ... the peer to peer messaging, the online purchasing, the online comparison and the evolution to NFC. How ...

Social media: how your research can get the most out of the world's biggest focus group

, but tools are available to turn what marketers learn from online conversations into useful insights....Online tools for monitoring social buzz, offered by companies such as Sysomos, Radian6, Alterian ... predict that online monitoring technology will develop in accuracy and effectiveness over the next five ... of such monitoring is to improve online customer service. Vodafone, for example, can find out whether someone ...

ISBA Conference: President spotlights online behavioural ads debate

The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods...interacting with our businesses online." Woods, who took over as ISBA president in July last year from ...

Engine Group does 'pop art' cover for this week's Marketing

been putting economy brands in their shopping trolleys, as their wallets have got thinner. 'Yet ...

O2 plans radical revamp of 'confusing' brand website

to come and explore . O2 is seeking an agency to create a radically different online experience ... data, web analytics, smartphones and tablets to enhance its online offering. According to the brief ... spokesman said: We re always looking at ways to give our customers the best experience, whether online ...

GiffGaff hires former Procter & Gamble marketer Jenkins

Jenkins had been working as a consultant at Brand Learning for the past two years and founded My Pet is Here, an online pet community business. She worked at P G for 12 years, most recently as associate director of new marketing models and ecommerce, leaving in May last year. At GiffGaff, Jenkins ...

How adland is turning campaigns into content

it is by paying our contributors to create content for third parties after sitting in the digital shop window ... and texting while walking. Plus, we've identified genuine British oddities such as shops that specialise ... for and knowledge is no longer power. Sharing is power. It's how I rate an article or view a filmed post online. It ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.