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Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten, despite many confrontations. Every time the pair had been on the same list, the rival walked off ...

John Lewis partners Kuoni for first 'shop within a shop'

18 May 2012 | by Matthew Chapman

John Lewis is opening its first "shop within a shop" after partnering with luxury travel company...said the full-service Kuoni partnership will represent its first "shop within a shop". The Kuoni ... strong customer base in our travel insurance services, so opening travel concessions in our shops feels ... travel expert to shop or have a coffee, and choose their holiday in a relaxed and inspiring environment ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

18 May 2012 | by Loulla-Mae Eleftheriou-Smith

, or online. We use technology as an enabler to enhance that stay experience over 50% of our guests use ...

TUI Travel reports £367m first-half loses as Thomas Cook seals financing deal

08 May 2012 | by Loulla-Mae Eleftheriou-Smith

now booked online. Peter Long, chief executive of TUI Travel, said: "We are pleased with overall ... on differentiated and exclusive product, and being online driven key elements of our modern mainstream strategy ...

ISBA Conference: President spotlights online behavioural ads debate

21 Mar 2012 | by Daniel Farey-Jones

The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods...interacting with our businesses online." Woods, who took over as ISBA president in July last year from ...

Engine Group does 'pop art' cover for this week's Marketing

20 Mar 2012 | by Noelle McElhatton

been putting economy brands in their shopping trolleys, as their wallets have got thinner. 'Yet ...

Brand barometer: UK airlines, which one is most prominent online?

16 Mar 2012 | by Gemma Charles

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

Morrisons partners Disney for 'biggest-ever giveaway'

05 Mar 2012 | by Matthew Chapman

, including online, print and radio. The 46 holidays being given away this Easter are not standard stays ...

Work debrief - Brands play part in Virgin Media's buffer experience

01 Mar 2012 | by Andrew Stephens

As our appetite for online content continues to grow, the broadband provider with the best ... -placed to help consumers enjoy all the content they want online. But Virgin isn't alone. BT Infinity is laying ... as consumers don't always have the right context and people have simply put up with online buffering for years ...

Thomas Cook streamlines affiliate marketing

29 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

to deliver better targeted advertising and messaging to consumers online....Marketing that consumers will see a significant development in Thomas Cook s online presence as a result of the company's appointment. It will mean highly targeted online advertising for the tour operator ... marketing partners across Europe, but the appointment will see all online advertising partnerships from ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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