to remove filtersFrom 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. When much of the brand's value is delivered online or by frontline staff, it is simply not possible ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now more fleet of foot and flexible than they have ever been. The brands that do not adapt quickly enough simply do not survive. Lifestyle, technology and economic considerations have had a big impact ...
Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
, as it influences all marketing activity and forms the bedrock of any annual plan. The real online innovation ... . Channel 4's genius idea to launch 4seven, which will transmit content that generates the most online buzz ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
other online advertising. Wang refused to break down revenues and declined to comment on pricings ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless ... extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness in [the] self-regulatory approach". He also pressed marketers to consider their approach to online ...
All About ... The EU Cookie Law
19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau
How do we balance consumer concerns about the collection and use of their online information while those same consumers have an insatiable appetite for digital content and services that are paid for by data-driven advertising and marketing models? This question is never more apparent than ...
One Child Policy 2.0: outlining the implications for marketers
16 Apr 2012 | by Jerry Clode
them look stupid. Adidas Originals has celebrated the spirit of the "toyboyism" in a new online ...
Government alcohol strategy comes under fire from advertisers
26 Mar 2012 | by Gemma Charles
Standards Authority (ASA) to "ensure the full and vigorous application" of ASA powers to online and social ...
Advertisers debate agency payments at ISBA Conference
22 Mar 2012 | by Campaign staff
the conference with the message that online behavioural advertising will create significant regulatory issues ... confident about interacting with our businesses online." John Whittingdale, the chair of the Culture ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
