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Brand barometer: Carbonated drinks - which is most prominent on the web?

10 Feb 2012 | by Gemma Charles

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

10 Feb 2012 | by Ben Hall

on digital channels. Audi will be focusing on making its online experience more intuitive, supporting ...

Betfair to knock rivals for the first time in campaign

10 Feb 2012 | by John Reynolds

The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle for Less', which is being rolled out across TV, print and online. The campaign marks the first time that Betfair has made direct price comparisons against its competitors, which include William Hill, Ladbrokes ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

only one or two, with the bulk of research conducted online. Audi's UK site attracts 1m unique ... ' online experience 'as intuitive and fun' as possible, in many cases providing existing motoring enthusiasts with the content they demand. 'There is already a lot of activity (relating to Audi) online, so ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

-education message with a playful tone - even going as far as offering online advice about performing oral sex ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

no further than online brands Google, Facebook and LinkedIn or grocery names Innocent, Green Black ... by concentrating on distribution through farm shops and delicatessens, and exhibitions at country fairs. 'What ... it more attractive to smaller brands. Yet it is still relatively expensive and with the growth of online ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

-worth of merchandise in 2011, and is launching an online TV station. Meanwhile, Angry Birds opened its first shop ... the entertainment world by storm. Mobile and online games such as Angry Birds, Talking Friends, Moshi Monsters ... or online world so there is someone with the retail experience needed,' says Garnham. ...

Cookie consent: how to stay on the right side of the law

09 Feb 2012 | by Rachel Barnes

-month period of grace to get their heads around exactly what the rules would mean for their online ... research conducted by Ctrl-Shift, none of the top 100 online retailers has yet fully complied ... cookie that enables a virtual shopping basket to remember what the user has selected. Non ...

Admedia's managing director Adam Mills departs

09 Feb 2012 | by Maisie McCabe

in washrooms in bars and clubs, motorway service stations, shopping centres and rail stations, but also has ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

09 Feb 2012 | by Gemma Charles

Authority (ASA), as part of a move to curb the online marketing of junk food to children....Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ... all forms of media. A CFC spokeswoman said: "The pervasive nature of online junk food marketing ...

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