to remove filtersAll about ... Newsworks
31 May 2012
it by expanding into online and mobile platforms, albeit at the cost of heavy investment for less financial return ...
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Double Standards - 'Media agencies need to be comms specialists'
31 May 2012
had to adapt their offering and work closer with creative shops....creative shops. The strategy and planning part of their role is becoming more and more important. - When ... . They need truly integrated thinking and plans. The best media agencies work well with the other lead shops ... strategic value at all levels of the organisation. Like the best creative agencies, the leading media shops ...
Is outdoor trading dated?
31 May 2012
, the managing director, sales, at JCDecaux, tends to agree. If you are buying online media, you don't buy a ...
All about ... Facebook's future
24 May 2012 | by Alasdair Reid
at current prices. WHAT IT MEANS FOR ... Online and mobile display - In some respects, the GM ... that the jury is still out about the effectiveness of any type of online display advertising. On the other hand ... digital shop-front real estate. Your mortgage and your pension fund - There's one golden rule here ...
Katherine Levy: Data magic is what will bind a client to its media agency
24 May 2012 | by Katherine Levy
on the agency roster. Whereas creative shops remain vulnerable to the cut and thrust of frontline advertising ...
Things we like
24 May 2012
for online branded gamification using arm gestures. And one thing we don't ... Nasdaq's Facebook ...
Is Saturday key for brands?
24 May 2012
newspaper at a leisurely pace with breakfast after a long lie-in, shopping might be the very next thing ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
Smith. Through a partnership with D AD, there are audio resources online and briefing sessions ... as its executive chairman. "Radio: The Online Multiplier" wins gold and RadioGauge wins silver ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
in the heart of London through our outdoor plan and in the buzz of conversation online." At Work Club, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
