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Fujifilm lifts digital spend by more than 40% to push into social

It is ramping up its presence on Facebook, Twitter, Google+ and Tumblr, to help it grow an online community and extend the reach of the brand beyond those who own a Fujifilm camera. The activity has been handled by Talk PR. It has launched two Facebook apps. The Through My Eyes app showcases professional ...

Facebook and Twitter target UK SMEs with adspend giveaways

will be considered for the ad credits. Twitter has also published an online guide for small businesses on Twitter ...

Brand barometer: Volkswagen Polo viral campaign reviewed

Universal appeal...could be a huge online hit 7 / 10 Just when you thought it was safe to set aside the tissues after being put through the emotional wringer ... . With the right distribution strategy, Volkswagen could have a huge online hit on its hands. Ones to watch ...

Google's Schmidt says he 'disagrees' with EU competition concerns

, following a number of complaints from competitors, such as formerly Microsoft owned shopping site Ciao ...

Microsoft prepares MSN UK 'Best of now' campaign

users current-affairs knowledge. Pete Clifton, MSN executive producer and a former BBC online editor ...

Chelsea Apps factory launches Tom Daley Dive game

although I'm a bit nervous my own score won't make the online leader-board! If the game helps raise ...

Brand barometer: Network Rail viral campaign reviewed

Admirable and effective but fails to engage in several ways 6 / 10 Network Rail is embracing online as a medium to warn young men about the dangers of trespassing on rail tracks, with a video starring Olympic medal hopeful hurdler Dai Greene. It is an effective way to reach ...

Q&A: Tony Wang, general manager Twitter UK

, the online retailer, has good examples of flash sales and cleared inventory dramatically faster and more cost ...

Tesco extends branded portfolio content with TV plans

produces the publication. The Kids Book Club is currently online-only, but the retailer is considering ...

More Th>n to sponsor MSN pet portal

and taking part in regular online polls. Dominic Grounsell, personal marketing director at More Th n, said ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.