to remove filtersMedia Bitch's Diary 24 May
24 May 2012 | by Media Bitch
hears that there is a little bit of confusion surrounding the WPP media shop's 10th anniversary ...
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Is outdoor trading dated?
31 May 2012
, the managing director, sales, at JCDecaux, tends to agree. If you are buying online media, you don't buy a ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Universal appeal...could be a huge online hit 7 / 10 Just when you thought it was safe to set aside the tissues after being put through the emotional wringer ... . With the right distribution strategy, Volkswagen could have a huge online hit on its hands. Ones to watch ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
in the heart of London through our outdoor plan and in the buzz of conversation online." At Work Club, which ...
Brand barometer: Network Rail viral campaign reviewed
18 May 2012
Admirable and effective but fails to engage in several ways 6 / 10 Network Rail is embracing online as a medium to warn young men about the dangers of trespassing on rail tracks, with a video starring Olympic medal hopeful hurdler Dai Greene. It is an effective way to reach ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
shopping online. I skip Powerplate and head home. While putting my two year-old daughter to sleep, I get ...
WWE hands Collective its display and video ad sales account
04 May 2012 | by Matthew Chapman
Wrestling organisation WWE has appointed Collective to handle UK ad sales for both online display
Brand barometer: Nivea viral campaign reviewed
04 May 2012
Successfuly combines the best of online and TV 9 / 10 In 2011 ... and longevity. Since last summer the brand has released several online clips featuring the team. The latest ... the Ivory boys how to juggle a ball. Nivea has successfully combined the best of online and TV to crack ...
Media Bitch's Diary 3 May
03 May 2012 | by Media Bitch
steamer from a home shopping channel and cleaned their whole apartment with it before the gig, those crazy ...
Media shops and ITV clash over demand to open books
03 May 2012 | by Maisie McCabe
A row is brewing between ITV and media agencies after the broadcaster asked agencies to open their financial books to greater scrutiny.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
