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MEDIA: What The Papers Say - PlayStation2 launch polarises the press

at the busiest shopping time of the year' (Daily Star, 25/11). The pre-ordering system for PS2 may have avoided the customer scuffles seen in shops on the continent, but arguably limited the launch's impact ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

. COMPUTER INTEGRATION: CALL CENTRES TAKE AN ONLINE APPROACH According to the Call Centre Benchmarking ... consumers go online. In the last 12 months we ve looked at developing a communications centre ... to request information, he says. Pearce thinks that on-line surveys and competitions could ...

CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

-by-ball cricket commentary. As this is the only on-line information service to access the closed networks ...

CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill

, mutilating and killing pedestrians. Sickest video game will be in shops by Christmas, wrote ... it was in the shops, but did it sell the product? says David Hancock, computer games editor for the Sunday Mirror ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

AT THE KEY STROKE: The time is ripe for cutting a swathe through paperwork in favour of on-line...AT THE KEY STROKE: The time is ripe for cutting a swathe through paperwork in favour of on-line ... -based version with an identical content was created at the same time, and this has produced 3,500 on-line ... electronically and distributed as part of a product information CD-ROM about MQ. Doing MQ on-line ...

MEDIA: BRIEFS

Hospitality Association. Launch for Automotive Online Leading Edge Publishing, newspaper publisher LEP and management consultancy Mitac have teamed up to launch Automotive Online, an electronic ...

NEWS: Grayling to cover Europe for Scitor

The Grayling Group has landed a pounds 250,000 pan-European account with corporate on-line...The Grayling Group has landed a pounds 250,000 pan-European account with corporate on-line services provider Scitor. The agency will help promote a range of business-grade electronic networking services aimed at multinational business customers. Carol Forrest, Scitor s marketing ...

MEDIA: BRIEFS

shopping channel saw net sales jump by 97 per cent in the first quarter of 1996 to pounds 13.9 million ...

 

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