30 May 2012
| by Dan Pearce
For a company whose decisions make or break online businesses the world over, Google doesn t say much. It has, however, been uncharacteristically specific about its attempts to devalue affiliate ...
just searching when they re online.
So it s time to adapt again - or should that be pivot - and so ...
28 May 2012
| by Carl White and Nick Stringer
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White...consumer s understanding of the mechanics of online privacy and advertising.
The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ...
. People also want more information about advertising online, because, to-date we have not done a good ...
25 May 2012
| by Matthew Chapman
and is also being adopted by brands for initiative including virtual window shopping.
Tesco is running virtual window shopping in three of its central London stores to sell F F clothes, which have ...
24 May 2012
| by Daniel Farey-Jones
Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up...The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution.
DoubleVerify is to transfer all existing online behavioural advertising compliance relationships to Evidon ...
22 May 2012
| by Andrew Fisher
it s watching an online video or reading the news, this activity is increasingly occurring on mobile devices ...
16 May 2012
| by Kate Miltner
with audiences.
As Lindsay Weber of Buzzfeed noted, the Old Spice campaign took off online the way it did ...
audience by using the vernacular and style of online meme culture, instead of forcing a parade of meme ...
04 May 2012
| by Sarah Gale
their lives are planned via social media and where there is no such thing as going online , more a seamless world where online and offline don t exist.
The youngest of the 16-24s now inherently understand ...
, that their online activity defines who they are and which phone they should be using.
They are often fickle ...
20 Apr 2012
| by Giles Ivey
Every marketer knows that there is no technique more effective in promoting a company, product or brand than word-of-mouth.
If someone you trust recommends something to you, you re going to take it very seriously.
And it s something TV, print and online adverts simply can t compete with, because ...
04 Apr 2012
| by Mike Spicer
of online communication than scrapping for likes or retweets from tens of thousands of users who, in all ...
22 Mar 2012
| by Ian Carrington
better connect with their mobile customers and it is by using online resources like this that businesses ...
to remove filters
