22 May 2012
| by Matthew Chapman
Samsung is rolling out an online and cinema spot featuring David Beckham, Jamie Oliver and Victoria
17 May 2012
| by Gavin Crouch, JWT London
is used as the glue that connects offline to online. Retailers such as Diesel have used it effectively ...
. This might launch a companion shopping app with free Wi-Fi or it could be a mechanism for brands to deliver ...
offers and promote products during the weekly shop is a definite win.
Gamification
All consumers ...
17 May 2012
| by Stephany van Willigenburg, Google UK
suggestions on where to eat, shop and what to see.
My journey is just one example, but thousands ...
17 May 2012
| by Ilicco Elia, LBi
other online disciplines - in terms of budget, strategy and creative - will struggle to achieve ...
16 May 2012
| by Loulla-Mae Eleftheriou-Smith
Paddy Power's TV and online ad asking viewers to spot "transgendered" ladies among a crowd....
An online version of the ad also appared on Paddy Power's Youtube channel and Facebook page. As Paddy Power ...
. The ASAI ruled the online ad should also not run again.
Paddy Power is no stranger to controversy ...
11 May 2012
| by Ben Hall
actor Ashton Kutcher plays a host of characters recording online dating videos, has entered the chart ...
08 May 2012
| by Maisie McCabe
The online game, created by Interpublic's UM London, is part of a wider campaign, 'The Truth Is In There', by VCCP and stars three teenagers who believe their mission is to expose the alien conspiracy of what is inside Wagon Wheels.
Players will be asked to help Ben, one of the teenagers, to determine ...
04 May 2012
| by Ben Hall
The ad, for a roller-skating rink in Nevada, was produced by Rhett Link, a duo known for their humorous web videos and outrageous online commercials.
It has been viewed just under half a million times and has inspired 49 blog posts since it was launched last week.
P G's global Olympics ad ...
03 May 2012
| by Sara Kimberley
The shop, which won the account after a competitive pitch, will be responsible for both EDF's consumer and business digital activity.
Archibald Ingall Stretton has been the incumbent on the digital account since 2008, and will continue to work with the French energy company on its eCRM activity.
AIS ...
01 May 2012
| by Sarah Shearman
it with their friends. In addition, the organisation will undertake blogger outreach, online advertising and Twitter ...
Farm, in which it gave 10,000 people control of one of its working farms, through an online ...