Amex partners Foursquare to bring location-based deals to UK
31 May 2012 | by Sarah Shearman
connected online and when it comes to shopping they are actively seeking real-time offers that generate ...
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Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
It is ramping up its presence on Facebook, Twitter, Google+ and Tumblr, to help it grow an online community and extend the reach of the brand beyond those who own a Fujifilm camera. The activity has been handled by Talk PR. It has launched two Facebook apps. The Through My Eyes app showcases professional ...
LoveFilm takes on rivals with HD streaming service
31 May 2012 | by Sarah Shearman
in the online film rental market against Netflix and Sky's forthcoming internet service.
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
of teenage romance are displayed online, the fundamentally flawed nature of this logic is clear. Although ... understand that connectivity comes with responsibility. The Child Exploitation and Online Protection Centre ...
Samsung adds music store to mobile offering
30 May 2012 | by Matthew Chapman
online on a PC via a standalone site (www.musichub.com). Follow Matthew Chapman at @mattchapmanUK ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
will be considered for the ad credits. Twitter has also published an online guide for small businesses on Twitter ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
with consumers online.
Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its...then tap to purchase the item on display. Emily Shamma, Tesco clothing online director, said: "Our ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
. Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... and vice-president of consumer and online became redundant. Shortly after, Mikah Martin-Cruz, chief marketing officer for the consumer and online division, Alison Masters, central marketing group director ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
shopping and fashion summer activity....The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content, they receive VIP points and gain a "status" such as Malibu Mover and Shaker, Idol or Legend. The higher ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
