to remove filtersiCrossing founder integrates SEO and social media for PR platform
22 Jul 2010 | by Jacob Mathias
to augment their online reach beyond traditional search marketing strategies." iCrossing was sold ...
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Branson to join in Virgin Trains zombie game
05 Aug 2010 | by Jacob Mathias
The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic. Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ...
BT and Talk Talk partner for Digital Economy Act High Court challenge
08 Jul 2010 | by Mark Banham
that provisions in the Act, aimed at the prevention of online copyright infringement, received insufficient ... believe the measures proposed to try to prevent online copyright infringement could harm citizens as well ... out to protect our creative economy from the continued threat of online copyright infringement, which ...
Talk Talk hires Project Canvas architect Chakkara as head of online
02 Jul 2010 | by Mark Banham
Canvas executive Rahul Chakkara as director of online....He will be responsible for all of Talk Talk s online properties including portal talktalk ... said: "We are delighted to have Rahul on board to head up our online operations, he brings a wealth of experience and will play a key role in developing our online strategy and helping us better serve our growing ...
Special Report: Affiliate Marketing - Battle of the brands
13 May 2010 | by Kim Benjamin
, ranging from comparison sites and blogs to shopping directories and incentive portals. Andrew Chung ... online marketing channels used by phone brands." Dan Redfearn, head of the affiliate marketing council ... . It also scored highly when it came to innovation and interaction with the industry. Gary Evans, online ...
Digital Work: From brief to browser
13 May 2010
then went live online via monopoly citystreets.com and players were given $3 million in virtual cash ... to information gathered by Tribal DDB, more than 2.2 million people around the world joined the game online after ... of Monopoly City Streets, including demolishing a real building to herald the opening of the online game ...
Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
over to the show for wetellstories.co.uk, an online experiment commissioned by Rafferty that involved ... The 39 Steps told through Google Maps. Another, Your Place and Mine, was written live online by two ... in 2003, Rafferty set out the goal of making penguin.co.uk the leading online destination for literature ...
Masterclass: Personalised ads
13 May 2010 | by David Tiltman
. The purpose, of course, is to increase relevance of online ads and make them more effective - Struq claims its ... half of consumers would be willing to click on more online ads if they were targeted to their needs ... Trader Media Group has used behavioural targeting to increase the relevancy of acquisitional online ...
Future TV: Telly's vision
13 May 2010 | by Adam Woods
. But they are extremely excited about online TV advertising. Pre-rolls are, without doubt, the premium advertising space online," says Tess Alps, chief executive of Thinkbox. The further implications of on-demand TV for advertisers have already been hinted at within online TV pre-rolls, which, while generating many click ...
Andrew Walmsley on Digital: Make your affiliations pay
05 May 2010 | by Andrew Walmsley
, and directing them toward particular brand choices. Consumers view and use them as portals; social shopping ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
