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Look launches 'Look What I'm Wearing'

14 May 2012 | by Nick Batten

users can share street style photography and get fashion inspiration from their peers. The online ... in to this with Look What I m Wearing. It will be a major new franchise, providing a daily online destination, a weekly ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...

Trinity Leeds kicks off online hype ahead of 2013 opening

10 May 2012 | by Matthew Chapman

or changing their lifestyle. People are being asked to share their inspirational ideas via the shopping ... are working closely with bloggers and online forums and groups to spread the word. "The 'What Do You Want ... fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

as they move to reach the growing number of consumers using mobile devices to interact online, according...have bought a product or service via their device, while 38% of respondents to its Mobile Online ... , because it was seeing strong growth. Online adspend figures are out in the next few weeks ...

Consumers use social commerce to validate purchases with peers

23 Feb 2012 | by Nicola Clark

regimes, but it is also fundamentally changing the way we do business." As the online and offline world ... online and offline worlds are growing increasingly blurred and as we move from the era of the desktop ...

The seven sins of content marketing

22 Feb 2012 | by David Benady

's users often shop during a lunch break, for example, curtailing the time they have to devote to content on the site. Furthermore, growing numbers are shopping via mobiles, which are an unsuitable platform for long ... inspires them to shop),' adds Curran. 'A lot of etailers out there are leading with editorial content, when ...

M&S brings discount Outlet offering online

21 Feb 2012 | by Matthew Chapman

Marks & Spencer is launching its Outlet format online as it attempts to attract internet bargain...' increased demand for online access to great value, by extending our popular Outlet offer on our website ... their first order on from M S Outlet online. Follow Matthew Chapman at @mattchapmanUK ...

French Connection 'spring/summer 2012' by 101

16 Feb 2012

The work is a follow-up to the autumn/winter campaign in 2011, which focused on the clothes and moved away from Fallon s previous "man/woman" positioning. It is based around themes and spans digital, press and online advertising, as well as in-store activity. The clothing in stores ...

My YouTube ad of the week: Sushma Sagar, Banana Republic

10 Feb 2012

the tone and use of Illuminati-style symbolism. This is clearly tongue-in-cheek but, judging by the online ...

Barbour shells out on search ads to fight fakes

03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

The Barbour brand, which was established in 1894 and produces more than 130,000 of its iconic waxed jackets each year, has seen a rise in the sales of fake Barbour jackets online. It is keen ... when the European Court of Justice ruled that eBay and other online marketplaces could be held liable ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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