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McDonald's launches content portal in latest phase of UK 'McMakeover'

, we ve worked hard to open up our business, both online and offline. However, there are still lots ...

Trinity Leeds kicks off online hype ahead of 2013 opening

or changing their lifestyle. People are being asked to share their inspirational ideas via the shopping ... are working closely with bloggers and online forums and groups to spread the word. "The 'What Do You Want ... fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

McDonald's to introduce Olympic happy meal promotion

and McDonald's ambassador, Dean Macey. The promotion will be supported by an online competition ...

Domino's readies social media 'reverse auctions'

% leap in online sales, aided by low-cost digital marketing. It is currently reviewing its digital ...

Brand barometer: Fast-food chains, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

Digital killed the marketing star

is getting increasing value for money from its ad budgets by boosting its online investment. 'There ... director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ... brands, it is not always as relevant; they tend to be relatively low-cost items that you don't buy online ...

Chip shop spoofs Beckham Bodywear ad

online as it reproduces a number of shots from the original Beckham ad, something Beckham and H M may ...

Domino's Pizza calls digital and direct marketing review

of its pizza sales now made online. In 2010, the company launched an iPhone app that now accounts for around 4.1 per cent of its online orders. It has also released an iPad app, created by the mobile ...

Domino's promises uplift in marketing

Domino's Pizza has reported a 15% uplift in pre-tax profits, fuelled by a 50% growth in its online...demographic of pizza eaters. Online sales hit 85m in the period, compared to 56.9m the year before. Online sales now account for 41.9% of UK-delivered sales. Domino's has been using Facebook to launch ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

112 The Big Orange Slide 3890 113 Liberate media: online PR ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.