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shopping and fashion summer activity....The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content, they receive VIP points and gain a "status" such as Malibu Mover and Shaker, Idol or Legend. The higher ...
to digital, seeking to capitalise on its growing online fanbase. Vimto will run a heavyweight digital campaign from next month across music sites Spotify and we7, and teenage online network MTV, until ... they can access new content and a new branded game. Vimto will also renew its partnership with online ...
of Evian's plans to increase its online presence. The site will be pushed to consumers through social media ... the gym, to going shopping or being at work. This summer will also feature the return of tennis star ...
other online advertising. Wang refused to break down revenues and declined to comment on pricings ...
are increasingly impatient with the online retailer's failure to turn a profit. Financial pressure Now more ... the Institute of Grocery Distribution, which show that the online market was worth 5.9bn in 2011, and is forecast to rise to 11.2bn by 2016. However, Tesco, which made it first online foray in 2000, the year ...
to be on digital. For example, the bulk of Axe's marketing budget happens to be online globally, and that's a good ...
The online game, created by Interpublic's UM London, is part of a wider campaign, 'The Truth Is In There', by VCCP and stars three teenagers who believe their mission is to expose the alien conspiracy of what is inside Wagon Wheels. Players will be asked to help Ben, one of the teenagers, to determine ...
to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless ... extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness in [the] self-regulatory approach". He also pressed marketers to consider their approach to online ...
are not only cooking, they're online searching for recipes, tips and listening to their favourite music ...
and social media activity, and will encourage consumers to talk about the product online, by using a hashtag ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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