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Campaign Viral Chart: P&G holds strong as Thinkbox debuts

actor Ashton Kutcher plays a host of characters recording online dating videos, has entered the chart ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

The ad, for a roller-skating rink in Nevada, was produced by Rhett Link, a duo known for their humorous web videos and outrageous online commercials. It has been viewed just under half a million times and has inspired 49 blog posts since it was launched last week. P G's global Olympics ad ...

Brand barometer: Lagers, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

My YouTube ad of the week: Martin Bailie, Glue Isobar

. But the take-up online has been consistent - reaching 300,000 views in less than a month. It's solid ...

Brand barometer: Children's charities, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

Brake 'got the msg?' by Blue Hive

The four executions will appear on specially selected digital poster sites, online and in print. The creative work was produced on a pro-bono basis by the WPP agency Blue Hive, supported by the award-winning photographer James Day and the retoucher Dennis Tuffnell. More than 20 digital 48-sheet sites were donated ...

Out-of-town retailers and betting brands escape Portas clampdown

off" for all new out-of-town developments. Proposals to place betting shops in a separate "use class", which would have made it easier for local planning authorities to block betting shop ... -street innovation fund, backed by 10m of taxpayers' money, focused on bringing empty shops back into use. Other ...

Campaign Viral Chart: Dancing toddler knocks Kony off top spot

,754 shares and seven million views, after appearing in an ad for his parents' online dance supplies store.

Greater London Authority 'gigs' by St Luke's

St Luke s launched the campaign with posters on the London Underground, as well as press and digital ads. The work was created by Al Young, Julian Vizard, Ed Redgrave and David Wigglesworth. It is designed to drive traffic to www.molpresents.com , an online hub developed by EHS 4D. ...

What's the difference between an IT project and bungee jumping?

What's the difference between an IT project and bungee jumping? In both cases, you're stepping into the void; but, with bungee jumping, the risk of something going wrong is vanishingly small. Technology projects don't have to go wrong. Oxfam, for example, recently moved its online presence into the cloud ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.