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Amex partners Foursquare to bring location-based deals to UK

connected online and when it comes to shopping they are actively seeking real-time offers that generate ...

Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its...then tap to purchase the item on display. Emily Shamma, Tesco clothing online director, said: "Our ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

are increasingly impatient with the online retailer's failure to turn a profit. Financial pressure Now more ... the Institute of Grocery Distribution, which show that the online market was worth 5.9bn in 2011, and is forecast to rise to 11.2bn by 2016. However, Tesco, which made it first online foray in 2000, the year ...

Trinity Leeds kicks off online hype ahead of 2013 opening

or changing their lifestyle. People are being asked to share their inspirational ideas via the shopping ... are working closely with bloggers and online forums and groups to spread the word. "The 'What Do You Want ... fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

MasterCard unveils PayPass digital wallet

MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...

Sainsbury's enters music download market

Sainsbury's has jumped into the increasingly competitive online music market by launching a music...The new service will be hosted on a Sainsbury s entertainment website and provides customers with access to more than 2.3 million music downloads. Mark Bennett, head of online entertainment at Sainsbury's, said: "This is the first step in our expansion to offer digital entertainment alongside our ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

The online retailer is concerned a lack of preparation could result in online retailers missing out on the shopping boom that is expected as a result of the influx of visitors. Angus McCarey, UK ... in the platform as they seek to reach the growing number of consumers using mobiles for shopping. Figures from ...

Wonderbra to sell direct for first time with online store

transactional in order to meet the demand of its target consumers, which the brand claims are heavy online users ... users to locate products on their local high-street or through online retailers. Follow Matthew ...

Think BR: Using independent brand advocates

Every marketer knows that there is no technique more effective in promoting a company, product or brand than word-of-mouth. If someone you trust recommends something to you, you re going to take it very seriously. And it s something TV, print and online adverts simply can t compete with, because ...

'We have to build better brands and we need a different conversation', admits Tesco chief

to concentrate on marketing, smaller store formats, better service, and its online offering. Speaking during ... hot", but denied the retailer had been "delivering a bad shopping experience for millions of customers ... online, but Clarke said there would be 200,000 products available by Christmas. Clarke has denied ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.