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Fujifilm lifts digital spend by more than 40% to push into social

It is ramping up its presence on Facebook, Twitter, Google+ and Tumblr, to help it grow an online community and extend the reach of the brand beyond those who own a Fujifilm camera. The activity has been handled by Talk PR. It has launched two Facebook apps. The Through My Eyes app showcases professional ...

What brands should know about the dark side of Facebook

of teenage romance are displayed online, the fundamentally flawed nature of this logic is clear. Although ... understand that connectivity comes with responsibility. The Child Exploitation and Online Protection Centre ...

Samsung adds music store to mobile offering

online on a PC via a standalone site (www.musichub.com). Follow Matthew Chapman at @mattchapmanUK ...

EBay Fashion sponsors Marie Claire app

The free app provides the latest news and reviews from the world of fashion, celebrity and beauty, in an easy-to-navigate environment. As part of eBay Fashion's three-month sponsorship, the online retailer has bespoke in-app branding and video, along with ownership of all advertising, which clicks through ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

. Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... and vice-president of consumer and online became redundant. Shortly after, Mikah Martin-Cruz, chief marketing officer for the consumer and online division, Alison Masters, central marketing group director ...

Samsung Olympic spot invites people to 'take part'

Samsung is rolling out an online and cinema spot featuring David Beckham, Jamie Oliver and Victoria

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

are increasingly impatient with the online retailer's failure to turn a profit. Financial pressure Now more ... the Institute of Grocery Distribution, which show that the online market was worth 5.9bn in 2011, and is forecast to rise to 11.2bn by 2016. However, Tesco, which made it first online foray in 2000, the year ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

actor Ashton Kutcher plays a host of characters recording online dating videos, has entered the chart ...

Half of UK internet users say online ads worth it for free content

Half of UK internet users are happy to see online advertising because it supports online services...-to-face and 1,350 online. While the report shows that advertising is preferred by internet users to keep the costs of online services and content down, 45% of the interviewees would like control over the type of advertising they see online and 40% want access to the information being shared about them. Over half (55 ...

The Social Monitor: Mobile hands social power to its users

their experiences online. But for now social responsiveness varies, presenting adept brands with an opportunity ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.