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O2 Priority Moments crowdsourcing favours Nando's

15 May 2012 | by Nick Batten

out or providing extra value for a shopping trip, we ll be campaigning to provide more great offers ...

Twitter boss: UK brands 'driving ad innovation'

15 May 2012 | by Sarah Shearman

other online advertising. Wang refused to break down revenues and declined to comment on pricings ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

04 May 2012 | by Noelle McElhatton

, democratising mobile ecommerce and therefore online shopping. It will then migrate to high street shopping ... [last year] of Priority Moments, which is changing the way people shop by using location-based, time ... the peer to peer messaging, the online purchasing, the online comparison and the evolution to NFC. How ...

EDF hires AKQA as lead digital agency

03 May 2012 | by Sara Kimberley

The shop, which won the account after a competitive pitch, will be responsible for both EDF's consumer and business digital activity. Archibald Ingall Stretton has been the incumbent on the digital account since 2008, and will continue to work with the French energy company on its eCRM activity. AIS ...

O2 plans radical revamp of 'confusing' brand website

06 Mar 2012 | by Sarah Shearman

to come and explore . O2 is seeking an agency to create a radically different online experience ... data, web analytics, smartphones and tablets to enhance its online offering. According to the brief ... spokesman said: We re always looking at ways to give our customers the best experience, whether online ...

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

channel at launch, offering those seeking the content an exclusive online version, before it launched ...

Foster's launches Facebook Timeline app

08 Feb 2012 | by Nick Batten

: "Foster's is currently developing some of the most premium, online exclusive comedy content, from the new ... way to watch and share the content through one of their biggest online touch points." ...

A Social Adventure: why events need social media

14 Sep 2011 | by Nicola Clark

for creating online communities. Festival-goers have been using their phones to post pictures and online ... festival, or a broader marketing campaign, needs to be more integrated. On-site and online Strongbow ... activity this year has focused on seamlessly building both an on-site and online community. Kate ...

Philips plays with Grammy-winning orchestra in online work

07 Sep 2011 | by Sara Kimberley

Philips has launched an interactive online campaign featuring the Grammy Award-winning Dutch

BP enters 'daily deals' fray with retail voucher site

06 Sep 2011 | by Sarah Shearman

text or email. The online-exclusive deals supplement in-store offers. Initial deals on the site ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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