30 May 2012
Bartle Bogle Hegarty New York has created print and online work building on the British Airways "To...The print ads will run in The New York Times and in target lifestyle, food and business magazines. Digital ads will feature online across US news and lifestyle publications as well as on Hulu. ...
16 Mar 2012
| by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
) to find the key online locations of the audience.
The identified locations are validated against a ...
29 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
to deliver better targeted advertising and messaging to consumers online....Marketing that consumers will see a significant development in Thomas Cook s online presence as a result of the company's appointment.
It will mean highly targeted online advertising for the tour operator ...
marketing partners across Europe, but the appointment will see all online advertising partnerships from ...
23 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Ryanair has teamed up with online betting service 888.com to roll out a gambling platform...Consumers can make bets with online chips through the Ryanair website, or while playing online casino games, poker and sportsbetting.
Ryanair believes its half a billion visitors to the site per ...
online gaming entertainment to half a billion annual visitors to Ryanair.com.
"The world's first poker ...
23 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Love Home Swap, the online home-swap holiday brand, is planning its biggest marketing push to date
22 Feb 2012
| by David Benady
's users often shop during a lunch break, for example, curtailing the time they have to devote to content on the site. Furthermore, growing numbers are shopping via mobiles, which are an unsuitable platform for long ...
inspires them to shop),' adds Curran. 'A lot of etailers out there are leading with editorial content, when ...
15 Feb 2012
The campaign, " Air New Zealand Presents: The Kiwi Sceptics " is an online reality show, created by Host and narrated by the comedian Rhys Darby.
Each episode documents the airline's attempts to convert four Australian "Kiwi sceptics". ...
01 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
The Advertising Standards Authority looked into three complaints, one from online reputation management company KwikChex and two from hotels, about a number of claims viewed on TripAdvisor's website in July last year.
The claims included the phrases "read real reviews from real travellers ...
31 Jan 2012
| by Sarah Shearman
experience for their online communities. Creating the ability for people to communicate with each other ...
26 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
- it might be time to change again.
How important is it to be investing in online both in terms of a ...
engagement tool. Our dotcom team is working really hard minute by minute to improve the online journey ...