to remove filtersPaddy Power 'team bonding' by Crispin Porter & Bogusky
24 May 2012
Paddy Power has launched its latest ad in the "we hear you" campaign with an online film ahead
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British Airways 'height cuisine' by BBH New York
30 May 2012
Bartle Bogle Hegarty New York has created print and online work building on the British Airways "To...The print ads will run in The New York Times and in target lifestyle, food and business magazines. Digital ads will feature online across US news and lifestyle publications as well as on Hulu. ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
is used as the glue that connects offline to online. Retailers such as Diesel have used it effectively ... . This might launch a companion shopping app with free Wi-Fi or it could be a mechanism for brands to deliver ... offers and promote products during the weekly shop is a definite win. Gamification All consumers ...
One customer's journey
17 May 2012 | by Stephany van Willigenburg, Google UK
suggestions on where to eat, shop and what to see. My journey is just one example, but thousands ...
A Continuous Conversation
17 May 2012 | by Ilicco Elia, LBi
other online disciplines - in terms of budget, strategy and creative - will struggle to achieve ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
shopping online. I skip Powerplate and head home. While putting my two year-old daughter to sleep, I get ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
other online advertising. Wang refused to break down revenues and declined to comment on pricings ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
and agency side. It seemed only a matter of time before this same bid model pervaded the online display space ... , AppNexus. Only US-operational currently, but European territories are coming online soon. 6 OUT ... exchange) is expected to deliver very efficient, fully attributable online marketing campaigns. ...
EDF hires AKQA as lead digital agency
03 May 2012 | by Sara Kimberley
The shop, which won the account after a competitive pitch, will be responsible for both EDF's consumer and business digital activity. Archibald Ingall Stretton has been the incumbent on the digital account since 2008, and will continue to work with the French energy company on its eCRM activity. AIS ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
