10 Feb 2012
the tone and use of Illuminati-style symbolism. This is clearly tongue-in-cheek but, judging by the online ...
10 Feb 2012
| by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
) to find the key online locations of the audience. The identified locations are validated against a ...
10 Feb 2012
| by Sarah Shearman
consumer online, known as attribution modelling, according to new research from the Internet Advertising...that online display and social media are most integrated with search in campaigns, at 65% and 62% respectively ...
09 Feb 2012
| by Rachel Barnes
-month period of grace to get their heads around exactly what the rules would mean for their online ...
research conducted by Ctrl-Shift, none of the top 100 online retailers has yet fully complied ...
cookie that enables a virtual shopping basket to remember what the user has selected.
Non ...
09 Feb 2012
| by Sara Kimberley
of its pizza sales now made online.
In 2010, the company launched an iPhone app that now accounts for around 4.1 per cent of its online orders. It has also released an iPad app, created by the mobile ...
09 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
, and some fun interaction" for consumers.
The Cillit Bang Facebook page and shop, http ...
09 Feb 2012
| by Gemma Charles
Authority (ASA), as part of a move to curb the online marketing of junk food to children....Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ...
all forms of media.
A CFC spokeswoman said: "The pervasive nature of online junk food marketing ...
08 Feb 2012
| by Nicola Clark
Online gaming giant Betfair has placed experimentation at the heart of its social media strategy...Speaking at the Social Brands Conference in London today, Ben Carter, head of central online marketing at Betfair, revealed the brand turned to a team of comedy writers to gain traction on its Betfair Poker Twitter feed.
"It is something of a social experiment," he explained, pointing to the fact ...
08 Feb 2012
| by Nick Batten
: "Foster's is currently developing some of the most premium, online exclusive comedy content, from the new ...
way to watch and share the content through one of their biggest online touch points." ...
08 Feb 2012
In the ad, they sit at a breakfast table talking about a free backpack Kermit received from Cravendale. The free backpacks are being promoted on-pack and also through online activity and a cinema ad.
The eight-week promotion is part of a tie-up between Cravendale and The Walt Disney Company negotiated ...