to remove filters29 under 29: Not the usual suspects
10 Nov 2011 | by Kate Magee
, front of house, back-end, pure publicity, lobbyists, online experts, print specialists, great writers ...
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PRWeek podcast: TripAdvisor case shows why brands must engage
10 Feb 2012 | by John Owens
in the online world it was more important than ever to mobilise third-party endorsement. This comes back ... comes as the ASA extended its remit online last year, and prompted Scott Thomson of Edelman ... with the conversation that s happening online whether they like it or not. It s not going to go away. Watch ...
Cadbury 'charity shop' by Fallon
09 May 2011
Cadbury Dairy Milk launched its next Glass and a Half Full film, continuing the campaign created by Fallon and following previous spots 'gorilla', 'trucks' and 'eyebrow dance'.
Virgin Media 'our house' by DDB UK
07 Feb 2011
The ad features lyrics from the Madness anthem Our House . The ads are part of a multi-million pound media campaign, including outdoor, social media and online, print and radio. Virgin Media also took over Facebook s homepage on the luanch day and is creating a dedicated online destination at www ...
Office of Fair Trading tells comms professionals to rethink Twitter tactics
16 Dec 2010 | by David Woods
said its ruling confirmed that online marketing that did not disclose paid-for promotions is 'deceptive ... on Twitter who could potentially be in breach of fair trading laws. For example, this month online directory ... if there is a payment involved in online comments - financial or otherwise' - 'PR professionals need to make ...
Mark Pinsent Shine Communications: The year of the network
18 Nov 2010 | by Mark Pinsent, Shine Communications
Key trends show that the online and offline worlds are coming together in one big network fusion....trends that show how the online and offline worlds are coming together in one big network fusion - we ... to point interested readers online in the direction of our website, from where the book can be downloaded ... , there are no online or offline trends. There are just trends. Brands can tap into these to make themselves more ...
Digital: Social Media Policy - What's your policy?
17 Nov 2010 | by Peter Hay
Social media may have democratised the web but they have also presented organisations with a new set of reputational risks. These risks are not just from external sources. What a company's employees say online can also have a damaging effect on a brand. Nestle discovered this in March when ...
Introducing the Future 5
23 Sep 2010
at online lending and borrowing exchange Zopa, the key trend shaping PR is the growing emphasis on audience ... an offline and online component. This was evident in the way it activated its 2010 Glastonbury sponsorship ... of online buzz. The winning idea was an augmented reality app, which allowed users to point their phones ...
Creating coverage: Record breakers
23 Sep 2010 | by Kate Magee
released on the world's new smallest man secured articles in six national UK newspapers and several online ... who won competitions either over the phone or online. On the day, Blunt played a 21-minute and 15 ... and City AM. It was also covered on the radio and online. Markey says the record also 'demonstrated More ...
Journalism to PR: The other side of the divide
16 Sep 2010 | by Shafik Meghji
by falling circulations, slumping advertising revenues, increasing competition from online news sources ... are not the same job. For example, you have to be more diplomatic and have skills in areas such as the online arena.' ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
