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Hill+Knowlton Strategies brings in Nick Edell for digital role

As head of digital studio, Edell will be responsible for developing digital content for all of H+K s sectors. Edell joins H+K from online recruiting and reputation management firm Work Communications ... developing client and project specific digital strategy around SEO, social and online media. Richard ...

Hanover scoops IT lobbying campaign from McKesson UK

patients to access their records online by 2015. This means the marketplace has been opened up ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...

Expedia hires Fleishman-Hillard after European consolidation review

. The move to hire a fresh agency comes as Expedia faces a crowded online travel market with sites ...

Entertainment: Lappset happy with angry approach

at the event and arranged interviews with spokespeople from Lappset and Rovio. Working with the BBC Online team ... , the campaign generated 100 press stories and 500 online articles. Results Enquiries from interested ...

Digital: Nomophobia drives SecurEnvoy sales

big player in the market To generate conversations around 'nomophobia' online and drive traffic ... of nomophobia online, while website Mashable created a video covering the story that was shared 6,000 times ...

Phone company Vectone seeks help to target UK black and ethnic market

The chosen agency will be asked to increase awareness of Vectone s low-cost international tariffs, targeting UK residents with family abroad. The ethnic market is overcrowded in the UK, with firms such as GT Mobile, Lebara, LycaMobile and Now Mobile vying for share. Rishabh Jaipuria, head of online ...

'Silver socialisers' embracing social media to engage with brands

A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ...

CIPR calls for feedback on PR guidelines about Wikipedia use

Guidelines for PR professionals using Wikipedia have been put online to gather feedback, following

Apple, Google, Microsoft: Whose PR approach is the most effective?

and the Battle for the Internet is published by Kogan Page, and available through bookshops and online ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.