Hit or Miss? British Airways launches airplane-themed pop-up restaurant
05 Apr 2012
online. That sell-out has created money-can't-buy coverage for the competition now running on Facebook ...
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Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
. The move to hire a fresh agency comes as Expedia faces a crowded online travel market with sites ...
Hit or Miss? Passengers bound for Paris Fashion Week suffer Eurostar delays
08 Mar 2012
that organisations are abreast of all the online chatter, to best defuse the situation. MISS ...
Virgin Atlantic brings in Mischief to promote Upper Class service
29 Feb 2012 | by Sara Luker
of travel specialists and consumer shops - were shortlisted and five then went through to a pitch process ...
South Australia on hunt for agency to help boost investment
22 Feb 2012 | by Alec Mattinson
agency will be expected to increase traffic to the state s website and generate online discussion about ...
Sport: Yacht race sails into the mainstream
16 Feb 2012 | by John Owens
. In the UK, H+K secured and set up a race-long blog with The Independent Online, involving British skipper ... messaging and calls to action, to promote an online following and social networking. MEASUREMENT ... and The Independent, plus content on The Sun and FHM online. There were several profile interviews with Knox ...
PRWeek podcast: TripAdvisor case shows why brands must engage
10 Feb 2012 | by John Owens
in the online world it was more important than ever to mobilise third-party endorsement. This comes back ... comes as the ASA extended its remit online last year, and prompted Scott Thomson of Edelman ... with the conversation that s happening online whether they like it or not. It s not going to go away. Watch ...
TripAdvisor under the spotlight after Advertising Standards Authority ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
about how this will impact on the online management of travel brands' reputations....: 'Brands and PR agencies will be much more focused in terms of acting as the eyes and ears of brands online and making sure the ASA is alerted. Online monitoring will become even more important.' But Fleishman ... negative reviews,' he said. The news brings the issue of online image management and 'astroturfing' back ...
Bmibaby's new MD to embrace social networking in Twitter Q&A session
01 Jun 2010 | by Ben Bold
will investigate this for you." A transcript of the Twitter Q A session will be published online after ...
Aer Lingus appoints TradeDoubler as affiliate partner
14 Apr 2010 | by David Barros
online marketing activity across Europe..... The agency has access to more than 76% of the European online audience through its publisher networks. John ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
