10 Feb 2012
| by John Owens
Yelp, the online city guide, has brought in Brands2Life as it attempts to make an impact in the UK...The brand, which lets people know of a range of services and shops nearest to them and is widely used in app form on mobile phones, has given the Brands2Life a three-month project brief. Consumer facing, the brief is the first given to an agency in the UK and is focused on boosting awareness ...
10 Feb 2012
| by John Owens
in the online world it was more important than ever to mobilise third-party endorsement. This comes back ...
comes as the ASA extended its remit online last year, and prompted Scott Thomson of Edelman ...
with the conversation that s happening online whether they like it or not. It s not going to go away.
Watch ...
10 Feb 2012
rather hairy.
Flack is pleased to inform readers that much-loved TV oldie Swap Shop with Keith Chegwin is back. Well, it was for a day. Confused.com set up its very own swap shop with Chegwin hosting ...
09 Feb 2012
| by John Owens
Daily Deals Summit Europe has picked Rooster PR for a groundbreaking discount-shopping daily deals
09 Feb 2012
| by John Owens and Elizabeth Pears
about how this will impact on the online management of travel brands' reputations....: 'Brands and PR agencies will be much more focused in terms of acting as the eyes and ears of brands online and making sure the ASA is alerted. Online monitoring will become even more important.'
But Fleishman ...
negative reviews,' he said.
The news brings the issue of online image management and 'astroturfing' back ...
08 Feb 2012
| by John Owens
with an element of trade press. Included in the brief will be increasing the brand s online presence, as well ...
08 Feb 2012
| by Kate Magee
The league tables are the industry s definitive guide to the UK s top PR firms and their revenues. Agencies will need to enter online, as well as posting a copy of the form signed by their finance director and auditor or accountant. All entries are checked by the PRCA to ensure consistency. The information ...
07 Feb 2012
| by Matt Cartmell
channel of the app, which recommends the best places to shop in the area, is hosted by Red Or Dead ...
02 Feb 2012
| by Elizabeth Pears
.com, BBC News online and which.co.uk. He also held a key role within the PRCA, working with its best ...
02 Feb 2012
| by Kate Magee
or fashion pages. Product PROs will enjoy the extended eight pages of shopping and three fashion stories ...