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PRWEEK AWARDS: People & Agencies - The Xchangeteam Award - Solo Practitioner of the Year

client, and an extensive online internal comms programme with another, were models of skill ... for an abstract subject was amply illustrated through coverage from outlets as diverse as Sky News, BBC Online ...

Llewelyn-Bowen selects Grylls & Reade for PR job

Celebrity designer and Changing Rooms star Laurence Llewelyn-Bowen has selected consumer shop

McDowall links up with Text founder for creative shop

Senior industry figures linked up this week for the launch of a company offering commercial consultancy to firms within the creative services sector. The Pembridge Partnership describes itself as a 'business accelerator' that targets creative services firms (CSFs) in PR, design and marketing....

MEDIA: Women’s title is first for Dennis

named Project Denise, will be focused on home shopping, featuring products available either by phone, catalogue or on-line. The magazine will combine everything that women expect from the existing ... the next 12 months. Publisher Susan O Hare said the home shopping market is expected to be worth ...

Agency Management: Integrated marketing confronts pic’n’mix - Saatchi and Saatchi Rowland, an integrated PR, advertising and direct marketing group, has been launched to provide clients with the option of a complete marketing service under

of shopping around and they are more likely to receive unbiased advice on marketing solutions as no one ... . A client can put them together as a team, says Saunders. I can t imagine a one-stop shop ...

FOCUS: INTERNET/MULTIMEDIA - Forging new links in web designs/As more consumers log in to company web sites, international organisations are working hard to ensure that branding remains consistent from country to country. Tom Dawn reports

major retail channel. This is illustrated by the growth of online sales in the computer industry ... were dollars US21 billion in 1997. In the same year, Forrester Research reported that total online computer-related sales were four per cent of that, at dollars US863million. It predicts online computer ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

discipline operations? If you chose to buy, are they really one-stop shops or simply different stores ... -discipline or integrated agency is that it is rather like shopping in a supermarket. Yes, it may be convenient ... close competitor, The Body Shop, has a similar brand reputation and only time will tell if customers ...

FOCUS: INTERNET - Pulling threads out of the Web/Agencies investing in Web development are discovering a rich source of income beyond the scope of PR and marketing

development, maintenance and on-line media buying. Meteoric growth is a feature of some of the new ... . There is also an active on-line and off-line marketing campaign to promote the Shell Web site. The initial ...

FOCUS: DESIGN AND PRINT; All part of the grand design

s shop window to the world becomes more important. The magazine is now used by BNFL ...

FOCUS: PHOTOGRAPHY; Exposing the sharp shooters

as the same image. Electronic distribution of photographs - on-line and CD-ROM - is also focusing ... Johnson, managing director of on-line multimedia library Signpost, admits that once someone has ... At the London Book Fair from 17-19 March, Hulton Deutsch will officially launch its on-line photo library ...

 

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