30 Mar 2010
| by Richard Abbott
Dialog, agrees that 'now, more than ever, is about digital'. He says online has been the main beneficiary ...
as an example. As 80% of car purchasers start the process online, the brand cannot afford to ignore this space ...
, online bookmaker Sportingbet works with LIDA to drive levels of engagement early in the customer ...
11 Aug 2009
| by Guy Bradbury, Executive creative director, Touch DDB
If you haven't tried the Army's 'Start thinking soldier' missions online, you'd better get your...recipients online to begin their own
mission. These have been filmed from a soldier's point of view, offering
feedback at each stage. This campaign offers a great experience online, co-ordinated with TV
support. It engaged me, aged 35. My only wish would be for the mailer to
be as engaging as the online element ...
28 Jul 2009
| by Sean Kinmont, Managing partner and creative director, 23red
If a customer opts for clean, green electronic communications, rather
than nasty crinkly paper, the shredded and pulped flesh of once mighty
and noble trees, they get a lovely, eco-friendly Hessian shopping
bag. Most of the paper-based relationships I have are slowly being converted
to electronic. It ...
23 Jun 2009
(Tuesday) and runs across TV, online and press.
12 May 2009
The activity, which launches next month, comprises on-pack and in-store
promotions as well as an online push through the brand's recipe-focused
website. The dipping sauce market is worth £13.8m in the UK, of which Blue
Dragon has a 52% value share, according to Nielsen. According to Blue Dragon ...
05 May 2009
, Leicester and the East Midlands who regularly travel to London. The work, created by LIDA, includes online
28 Apr 2009
across press, radio, outdoor and online.
24 Feb 2009
| by Noelle McElhatton
of data, as the credit card giant axed direct mail for customer acquisition and moved it online ...
.
Analytical skills
Transactis, a company that sells data about consumers who have bought from home-shopping ...
move their communications online, the issue of cold data's effectiveness has shifted online too ...
10 Feb 2009
members. The push, created by DTV Group, will run across TV and online.
04 Feb 2009
| by Joe Thomas
's life experiences with hepatitis C will be profiled
in film clips on the NHS website. An online risk ...
to remove filters
