SAS moves into real-time bidding arena
23 Feb 2012 | by Daniel Farey-Jones
to provide ad inventory optimisation to online publishers.
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The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
offering. The network was assembled by asking The Economist readers what other online publications ... and online brand-building ads. He said: "We also felt there was a lack of transparency in the market ...
Reader's Digest UK launches direct marketing venture
17 Jan 2011 | by Katherine Levy
and billings as a "one-stop shop". A spokeswoman for the company said: "Managing direct marketing campaigns ...
Progressive Media launches customer publishing company
20 Sep 2010 | by Katherine Levy
Dan Davey, who managed Cedar's client services department, has been brought in as managing director of the new company. Davey's remit will be to win new business for the company, which focuses on delivering contract publishing solutions across online and offline platforms in the UK and internationally ...
European Commission slams Facebook privacy changes
13 May 2010 | by Anne Cassidy
development's admission that Facebook failed in educating its users on maintaining their online privacy ...
Dating site tests geo-targeted mobile ads
06 May 2010 | by Sara Kimberley
The campaign will allow the online dating service to target users based on their real-time location and serve more relevant ads. Banner ads will run across Google-owned mobile ad serving company AdMob's network of websites and apps to drive Londoners looking for love to the dating site. Brett ...
Beaverbrooks appoints Axon to publish customer magazine
25 Mar 2010 | by Anne Cassidy
The biannual title is distributed free to customers through 66 Beaverbrooks shops around the UK. The contract was previously held by publishers Some People Design. Axon's other clients include Marks Spencer, Michelin and the University of Bedfordshire. ...
US online advertising spend set to overtake all print and DM
09 Mar 2010 | by Arif Durrani
, US ad spend is expected to return to growth and increase 1.2% to $368bn. Despite the growth of online ... of options." The Outsell report surveyed more than 1,000 US marketers online in December. Last September, a report from the Internet Advertising Bureau (IAB) suggested that online had usurped TV to become ...
All Response Media appoints new managing director
13 Oct 2009 | by Arif Durrani
competitive pitch process involving other undisclosed agencies. Work will centre around an online marketing ...
Meet Robin Auld, Domino's Pizza
08 Oct 2009 | by Staff
success online by increasing our investment in search engine optimisation and pay- per-click initiatives ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
