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Domino's Pizza calls digital and direct marketing review

of its pizza sales now made online. In 2010, the company launched an iPhone app that now accounts for around 4.1 per cent of its online orders. It has also released an iPad app, created by the mobile ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

112 The Big Orange Slide 3890 113 Liberate media: online PR ...

The BR 200 May 2011: The web's most influential bloggers (1-50)

37 The Online Community Guide 10213 38 Make the logo bigger ...

Power 100: 100 to 50

in the role of head of marketing at online dating company Match, Sheppard's debut in this list recognises both ... across TV, radio and online. Wallis is also rethinking the way in which the brand approaches marketing ... invested heavily in promoting the brand as more than just an online travel retailer. The 'Stories start ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

-effectively using content as the lure Direct mail Direct mail is winning fans in the online world, says ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

getting results - for offline and online brands, writes OnePost's Graham Cooper...in generating new business. The online connection Many highly successful campaigns now link direct mail with online activity. Think of the personalised URL with it direct mail becomes an eye-catching, highly targeted way of driving people online. Integrated with social media, it enables brands to reward ...

What Next in Digital?

at MBA, agrees: "You need to show the power of ideas and the fascinating things you can do online. It ... one-stop shop, but agencies are all trying to do each other's jobs." To Giusti, digital's junior ... . It has also given Nike an online platform to speak to a key audience. James Temple, the executive ...

The Social Experience Economy

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... "like" on the sites you're visiting. You'll even be able to chat to us through that site if we're online ... for brands to create compelling social experiences. We've identified three types: marketing, shopping ...

Confessions of an internet adman

they used on their mobile phone. Like online banners, the much-maligned 30-second "TV spot" will survive ... show to your weekly Tesco shopping basket. TV will be social. Programmes will be shared ...

Unleash the power of production

agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ... . Networks already offer specialist production shops, and businesses like ours stick to what we're good at ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.