Brand Advocate wins Hendrick's Gin global digital and CRM account
07 Dec 2011 | by Sarah Shearman
to events, social mobile and online. Until now, Hendrick's Gin's marketing activity has been largely ...
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Innocent to launch 'Healthy New Year' on-pack promotion for smoothies
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
will be seeded online, featuring former world championship gold-medallist Akabusi, to encourage people to get ...
Kitcatt Nohr Digitas picks up UK Starbucks CRM business
01 Dec 2011 | by Sara Kimberley
. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee shop chain on communications around its Starbucks Card reward scheme. In the US, Starbucks has ...
Starbucks launches pitch for CRM activity
06 Oct 2011 | by Sara Kimberley
The coffee shop chain has sent RFIs directly to agencies ahead of a pitch as it looks to ramp up its CRM activity. The brief includes work on the Starbucks Card loyalty scheme. It is understood ... who checked in at one of its shops using the Facebook Places mobile phone app. Starbucks ...
Kellogg turns to Epsilon for global CRM
25 Aug 2011 | by Daniel Farey-Jones
of challenges transactional data is often difficult to obtain, and purchases are typically not made online ...
Whitbread reviews CRM across brand portfolio
04 Aug 2011 | by Matt Williams
to appoint a shop to work on an overarching campaign to help bring its brands closer together and encourage ...
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
112 The Big Orange Slide 3890 113 Liberate media: online PR ...
The Glenlivet targets market leader through digital
28 Jun 2011 | by Gemma Charles
Brand owner Pernod Ricard has appointed digital agency Grand Union to drive consumer engagement online. The Glenlivet will roll out a Facebook page next week to encourage conversations about the brand. The brand s website will be relaunched later this year, bringing its eCRM programme ...
The BR 200 May 2011: The web's most influential bloggers (1-50)
18 May 2011 | by Staff
37 The Online Community Guide 10213 38 Make the logo bigger ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
in the role of head of marketing at online dating company Match, Sheppard's debut in this list recognises both ... across TV, radio and online. Wallis is also rethinking the way in which the brand approaches marketing ... invested heavily in promoting the brand as more than just an online travel retailer. The 'Stories start ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
