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Think BR: Understanding big data

loyalty cards, bought data and data from online sales, but it doesn t always join up and it rarely gives ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

and clothing. The rewards will be on offer through online auctions and buy-now mechanics, Marketing has ... online already, including 1000 London Eye tickets for 5 in January, which, she said, sold out in eight ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

"What, you mean you couldn t just order stuff online and get it delivered? No way!" When all this was new, Tesco and Sainsbury's had their traditional strategic battles. The former won. As usual ... the struggle of being weighed down with all the shopping for her brood as well the brood themselves. So ...

Aston Martin secures first brand tie-up with Hackett

, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street ...

Tesco must find a new role for Clubcard

to be used as part-payment. - Users can collect points when shopping online at more than 70 retailers ... and when, what the key customer segments are, how to target them and how to influence their shopping ... 'Spend 40 this week, get 5 off next week's 40 shop'. There are two points here. First, compared ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ... shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...

Tesco boosts Clubcard with Virgin Atlantic partnership

. The tie-up with Virgin means customers earn 2.5 miles per 1 spent in-store or online at Tesco Direct ... be redeemed online at a microsite for Virgin Atlantic's Flying Club, which is handled by Gyro. Tesco ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

of customer recruitment at Very owner Shop Direct Group, "ecstatic" in her own words. Preece paid tribute to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ... on a Very microsite, engaging online communities with teaser backstage video content relating ...

Indicia lands DMA Grand Prix

Indicia has won the Grand Prix and two golds at the DMA Awards for a campaign that helped online...The agency helped the Shop Direct group-owned brand use digital, social media and direct mail to reach a new audience and build up interest in a web-based catwalk fashion show for Very.co.uk in October 2010 . The Work It Baby campaign generated 121,000 microsite visits, 4,800 new customers ...

It's not just Waitrose getting clever with data

that in the shops as quickly as possible." So while Waitrose will get to see who is buying what, the other half ... line-up. The brand is promising to "maximise the opportunity for multichannel shopping" through ... not include tracking online activity. So, a certain amount of caution from the customer data pioneer ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.