23 May 2012
| by Matt Barnett
loyalty cards, bought data and data from online sales, but it doesn t always join up and it rarely gives ...
17 Apr 2012
| by Rachel Barnes
and clothing.
The rewards will be on offer through online auctions and buy-now mechanics, Marketing has ...
online already, including 1000 London Eye tickets for 5 in January, which, she said, sold out in eight ...
12 Apr 2012
| by Simon S Kershaw
"What, you mean you couldn t just order stuff online and get it delivered? No way!"
When all this was new, Tesco and Sainsbury's had their traditional strategic battles. The former won. As usual ...
the struggle of being weighed down with all the shopping for her brood as well the brood themselves.
So ...
21 Feb 2012
| by Matthew Chapman
, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street ...
15 Feb 2012
| by Alan Mitchell
to be used as part-payment.
- Users can collect points when shopping online at more than 70 retailers ...
and when, what the key customer segments are, how to target them and how to influence their shopping ...
'Spend 40 this week, get 5 off next week's 40 shop'.
There are two points here. First, compared ...
02 Feb 2012
| by Staff
eBay UK, eBay Advertising, BMW, online retail media campaign
DNA, behind the hit
Microsoft ...
to consumers
Mediaedge CIA, kicking the shopping habit
Saint@RKCR/Y R, TSB me
FMCG ...
shopping
Best use of data visualisation
MadeByPi LLP, Battlefront III crowd data ...
26 Jan 2012
| by Matthew Chapman
.
The tie-up with Virgin means customers earn 2.5 miles per 1 spent in-store or online at Tesco Direct ...
be redeemed online at a microsite for Virgin Atlantic's Flying Club, which is handled by Gyro.
Tesco ...
05 Jan 2012
| by Daniel Farey-Jones
of customer recruitment at Very owner Shop Direct Group, "ecstatic" in her own words.
Preece paid tribute to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ...
on a Very microsite, engaging online communities with teaser backstage video content relating ...
08 Dec 2011
| by Daniel Farey-Jones
Indicia has won the Grand Prix and two golds at the DMA Awards for a campaign that helped online...The agency helped the Shop Direct group-owned brand use digital, social media and direct mail to reach a new audience and build up interest in a web-based catwalk fashion show for Very.co.uk in October 2010 .
The Work It Baby campaign generated 121,000 microsite visits, 4,800 new customers ...
27 Oct 2011
| by Daniel Farey-Jones
that in the shops as quickly as possible."
So while Waitrose will get to see who is buying what, the other half ...
line-up.
The brand is promising to "maximise the opportunity for multichannel shopping" through ...
not include tracking online activity.
So, a certain amount of caution from the customer data pioneer ...