19 Apr 2012
| by Sara Kimberley
the review would not impact on the agency's work as it will involve appointing a shop to work on new combined ...
05 Apr 2012
| by David Benady
suggests that 'carnivores' are more likely to shop at Marks Spencer, while 'fussy eaters' tend to stock ...
online nuggets such as tweets to appeal to voucher-hungry customers.
Marketers acknowledge ...
to comparison website Mysupermarket.co.uk to gain access to information about their own performance through mini-shops ...
09 Feb 2012
| by Sara Kimberley
of its pizza sales now made online.
In 2010, the company launched an iPhone app that now accounts for around 4.1 per cent of its online orders. It has also released an iPad app, created by the mobile ...
02 Feb 2012
| by Staff
eBay UK, eBay Advertising, BMW, online retail media campaign
DNA, behind the hit
Microsoft ...
to consumers
Mediaedge CIA, kicking the shopping habit
Saint@RKCR/Y R, TSB me
FMCG ...
shopping
Best use of data visualisation
MadeByPi LLP, Battlefront III crowd data ...
11 Jan 2012
| by Carl White
How much does the average marketing director understand about how their brand s online display ...
of arbitrage between media budgets and the value of online inventory raises questions about how much clients ...
delivered ever more sophisticated and effective ways to reach people online.
It is complex, but its ...
15 Dec 2011
| by Sara Kimberley
, mobile and channel management, social media, search marketing, online advertising, and media management ...
15 Dec 2011
that OgilvyOne s work was recognised at awards shows during 2011. The agency was the most-awarded DM shop ...
th anniversary turned out to be just one of many highlights for the Omnicom-owned shop.
After its ...
embedded in the agency, we can expect to see further growth at the shop and some interesting creative work ...
08 Dec 2011
| by Daniel Farey-Jones
Indicia has won the Grand Prix and two golds at the DMA Awards for a campaign that helped online...The agency helped the Shop Direct group-owned brand use digital, social media and direct mail to reach a new audience and build up interest in a web-based catwalk fashion show for Very.co.uk in October 2010 .
The Work It Baby campaign generated 121,000 microsite visits, 4,800 new customers ...
01 Dec 2011
| by Sara Kimberley
.
The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee shop chain on communications around its Starbucks Card reward scheme.
In the US, Starbucks has ...
17 Nov 2011
| by Sara Kimberley
SCA Hygiene is holding talks with agencies over a UK CRM brief for its Tena Lady and Bodyform accounts.