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Domino's Pizza calls digital and direct marketing review

09 Feb 2012 | by Sara Kimberley

of its pizza sales now made online. In 2010, the company launched an iPhone app that now accounts for around 4.1 per cent of its online orders. It has also released an iPad app, created by the mobile ...

RB takes to Facebook to sell Cillit Bang extension

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

, and some fun interaction" for consumers. The Cillit Bang Facebook page and shop, http ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

". Favourite brand: Amazon, "I hate shopping. With Amazon I can do it all in one place with a great user ...

Evidon releases website tracking detection tool

02 Feb 2012 | by Daniel Farey-Jones

Evidon, the online privacy compliance company, has released a tool for website owners to detect...their online activity and allows them to block third-party tracking. Total downloads of Ghostery, which ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ... shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...

Clarins goes for direct sales with digital rollout

27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Clarins Group, the private cosmetics company, has launched a UK online store as part of a global...Clarins is launching ecommerce sites for its own brand and brands under the Clarins Fragrance Group, including Thierry Mugler and Azzaro, across 16 countries and in multiple languages. The sites, created by eCommera, include UK and US online stores and have already been launched for brands Thierry ...

Tesco boosts Clubcard with Virgin Atlantic partnership

26 Jan 2012 | by Matthew Chapman

. The tie-up with Virgin means customers earn 2.5 miles per 1 spent in-store or online at Tesco Direct ... be redeemed online at a microsite for Virgin Atlantic's Flying Club, which is handled by Gyro. Tesco ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

18 Jan 2012 | by Simon S Kershaw

at persuasion, let alone wit. If you re shopping around for a smartphone, presumably your first stop would ...

Think BR: The value of data optimisation

11 Jan 2012 | by Carl White

How much does the average marketing director understand about how their brand s online display ... of arbitrage between media budgets and the value of online inventory raises questions about how much clients ... delivered ever more sophisticated and effective ways to reach people online. It is complex, but its ...

We'll Call You - Virgin Media

11 Jan 2012

One of Mole's New Year resolutions is to shop around for a broadband and TV package. We started...online or what time you access the internet. Mktg I watch films and stream music, so want to make sure ...

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