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Brands struggling to follow consumer journey online, finds IAB

10 Feb 2012 | by Sarah Shearman

Over half of brands still struggle with following and understanding the journey of a potential consumer online, known as attribution modelling, according to new research from the Internet Advertising Bureau (IAB).

Hi-Media picks up Thomas Cook online ad sales

09 Feb 2012 | by Daniel Farey-Jones

Thomas Cook has appointed Hi-Media to sell advertising on its UK websites.

Mirror Online relaunch offers closer integration with Facebook

08 Feb 2012 | by John Reynolds

Mirror Group Digital has revamped Mirror Online with a raft of additional editorial features and advertising opportunities including closer integration with Facebook, although the site has suffered early teething problems.

Honda plots to overhaul customers' online journeys

08 Feb 2012 | by Sarah Shearman

Honda is overhauling its digital presence in a bid to improve customers' online journeys.

Finding the 20 biggest things that happened online in 2011

02 Feb 2012

Dom Waghorn explains how Syzygy took key techie and online events from 2011 and created 20things, a unique combination of art and riddle.

Think BR: The mobile shopping experience

27 Jan 2012 | by Gary Cole

Despite tales of gloom and doom on the high street, people are still shopping - they are just doing it more intelligently, writes Gary Cole, commercial director, O2 Media.

Indy revamp hooks online readers

27 Jan 2012 | by John Reynolds

The Independent online's recent refresh appears to have paid dividends, scoring the website a 10% uplift in average daily users, which made it the only national newspaper website to record an increase between November and December, according to ABC data.

Mail Online overtakes New York Times to become world's no 1

26 Jan 2012 | by Arif Durrani

Mail Online, the website for the Daily Mail and The Mail on Sunday, has become the world's largest English-language "newspaper" site after leapfrogging the site for The New York Times, according to comScore.

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction and the role marketing will play in the brand's success

Online restaurant reservation service Livebookings sticks with Brands2Life

26 Jan 2012 | by Sara Luker

Online restaurant reservation service Livebookings has completed its search for a full-service agency.

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