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Diet Coke calls ad pitch

The soft drinks giant has started talks with agencies, including UK shops, ahead of a contest for a place on the roster. Mother, the incumbent on the 4m Diet Coke account in the UK, will no longer work on the brand, but will continue to handle global and UK Olympic campaigns for Coca ...

The World's Leading Independent Agencies 2010: Strawberryfrog

different phones in the majority's hands that handle online in varied ways. Delivering anything beyond a ... figures), the iPhone OS represents 78 per cent of all online mobile traffic in Western Europe. And mobile ... campaigns for the past ten years is not supported. Flash has become almost synonymous with online ...

The World's Leading Independent Agencies 2010: Engine

one-stop shop full of Jacks-of-all-trades, but, rather, a portal for many talents. Capable of offering ... . Search online for More Than One Way to see the work and download the track for free. Or, create your ...

The World's Leading Independent Agencies 2010: Fischer+Fala!

, they simply didn't take their time to go to the shop to buy it. The principle remains the same. What has ...

The World's Leading Independent Agencies 2010: Perfect fools

's online hub hosted music, videos, polls, iPhone apps and a contest, along with opportunities to start ...

On the Campaign Couch ... with JB

pandemic of over-production. We have too many cars, wines, cereals, sofas, shops and advertising agencies ...

Top 30 regional advertising agencies 2010

Regional agencies suffer the extremes of economic climate change. In good times, their "one-stop shop" offer, which allows them to extract maximum revenues from limited amounts of business, serves ... ." Perhaps the only surprise was that no more than half-a-dozen small regional shops went bust during 2009 ...

How the Top 100 is compiled

airports, ambient, international sites or point of sale), plus, for the first time, online display. Direct ...

OMD UK lands Sony digital media account

The online account was previously handled by i-level and moves into OMD, which handles offline planning and buying for Sony, as part of an efficiency drive at the electronics company. OMD's brief ... that saw the agency plan both online and offline media. The UK media consolidation follows Sony's recent ...

Agency Performance Leagues 2010: Digital agencies

Despite the slowdown, the digital sector grew more than any of the other disciplines surveyed, which confirms that spend is still shifting towards online and digital methods of communication. Despite the increase in gross income, total operating profit across the Top 30 tumbled from 21.9 million ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.