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Homebase puts £24m account up for review
22 Oct 2004 | by John Tylee
-for-money strategy. Having a famous on-screen couple shopping and doing up a new house was intended to reflect the fact that almost half the retailer's customers shopped in pairs. At Euro RSCG, Homebase would ... catalogue shopping businesses Argos and Experian. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
