Regional agencies suffer the extremes of economic climate change. In good times, their "one-stop shop" offer, which allows them to extract maximum revenues from limited amounts of business, serves ... ." Perhaps the only surprise was that no more than half-a-dozen small regional shops went bust during 2009 ...
Despite the slowdown, the digital sector grew more than any of the other disciplines surveyed, which confirms that spend is still shifting towards online and digital methods of communication. Despite the increase in gross income, total operating profit across the Top 30 tumbled from 21.9 million ...
, the issue is structural. The battleground is no longer online against offline. It's about clarity of purpose ...
such as online, so this should work for both parties." Chris Hayward, the head of investment at ZenithOptimedia ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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