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Close-Up: Can ASA effectively regulate the web?

The ASA's remit is to be extended online, but is it too much for one authority, John Tylee asks....Few industry issues have proved harder to handle than the regulation of online advertising. "It ... with the answers. This month, the AA sent the CAP its recommendations on how online policing could work. The AA's suggestions, still under wraps, respond to three fundamental questions - what differentiates an online ad from ...

Japan: Japan Reinvented

and Japan's appetite to shop online is unmatched anywhere (83 per cent of Japanese internet users e-shop ... of client cutbacks, many small, local shops have gone out of business. Survival has meant tough measures ... in the web makes sense. Not just to reach young Japanese, the world's most avid online gamers, but Japan ...

Diary: No regrets for Louise

In a recent article on the Mail Online, Louise is quoted as saying: "In all my years of show business, I've never had so much criticism since doing that holiday advert." And if the half-a-million quid didn't make up for the embarrassment, at least getting a free holiday in South Africa did. She ...

Diary: Gallop gets leathered

porn so explicit that the foundation had to hide the online footage. ...

Opinion: Perspective - How to respond to the ever-changing demands of clients

argument to clients to be able to act as a one-stop shop or, at the very least, to remain the gatekeeper ...

Japan: Sociable Japan

, as in the West. It is the desire for a communal space. Communities built online through social media are valued ... has a lot to do with the fact that commercial content can be more easily avoided online. The more we ...

Close-Up: Visit Austin to discover the joy of SXSW

for businesses wanting to engage communities online: make no assumptions about what people are comfortable ... lives. He referred to www.patientslikeme.com, an online utility that encourages patients to share ...

Media Forum: Is the end nigh for cheap TV?

will be again to reduce commercial impacts in linear TV, though I think we'll see cheaper online inventory ... . The price of linear as opposed to online TV will continue to go up." NO - Mike Colling, MD, MC&C "We ...

The Work: Private view

is anyone's guess, but in the spirit of the age, I set up a little online survey to help me with Private ... : Matthias Hoene Production company: Partizan Exposure: TV, online 4. GU Project: Gu you ganache ...

Close-Up: Football turns to advertising to win over fans

by paying for a ticket at the turnstile. With the invention of membership schemes and online ticketing, even ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.