26 Mar 2010
The ASA's remit is to be extended online, but is it too much for one authority, John Tylee asks....Few industry issues have proved harder to handle than the regulation of
online advertising. "It ...
with the answers. This month, the
AA sent the CAP its recommendations on how online policing could
work. The AA's suggestions, still under wraps, respond to three fundamental
questions - what differentiates an online ad from ...
26 Mar 2010
| by Robin Hicks
and Japan's appetite to
shop online is unmatched anywhere (83 per cent of Japanese internet
users e-shop ...
of client cutbacks, many small, local shops have gone out of
business. Survival has meant tough measures ...
in the web makes sense. Not just to reach young Japanese, the
world's most avid online gamers, but Japan ...
26 Mar 2010
In a recent article on the Mail Online, Louise is quoted as saying: "In
all my years of show business, I've never had so much criticism since
doing that holiday advert." And if the half-a-million quid didn't make up for the embarrassment, at
least getting a free holiday in South Africa did. She ...
26 Mar 2010
porn so explicit that the foundation had to
hide the online footage. ...
26 Mar 2010
| by Mark Cridge, the chief executive of glue London
argument to clients to be able to act
as a one-stop shop or, at the very least, to remain the gatekeeper ...
26 Mar 2010
, as in the West. It is the desire for a communal
space. Communities built online through social media are valued ...
has a lot
to do with the fact that commercial content can be more easily avoided
online. The more we ...
26 Mar 2010
for businesses wanting to engage communities online: make no
assumptions about what people are comfortable ...
lives. He referred to www.patientslikeme.com, an online utility
that encourages patients to share ...
26 Mar 2010
will be again to reduce
commercial impacts in linear TV, though I think we'll see cheaper online
inventory ...
.
The price of linear as opposed to online TV will continue to go up." NO - Mike Colling, MD, MC&C "We ...
26 Mar 2010
is anyone's guess, but in the spirit
of the age, I set up a little online survey to help me with Private ...
: Matthias Hoene
Production company: Partizan
Exposure: TV, online
4. GU
Project: Gu you ganache ...
26 Mar 2010
| by Matt Williams
by paying for a ticket at the turnstile. With the invention of
membership schemes and online ticketing, even ...