The soft drinks giant has started talks with agencies, including UK shops, ahead of a contest for a place on the roster. Mother, the incumbent on the 4m Diet Coke account in the UK, will no longer work on the brand, but will continue to handle global and UK Olympic campaigns for Coca ...
The "Hungry for Action" campaign was produced by digital marketing agency Blue Barracuda and includes a microsite, Facebook game, and online marketing campaign, which will promote the film and restaurant brand partnership and drive pizza sales. The Facebook game, 'Hungry for A-Team Action ...
The agency picked up the project after a pitch against undisclosed agencies. Krave is the first cereal launched by Kellogg in the UK that specifically targets the young adult market. CMW will now aim to raise awareness of the new product through an online ad campaign and the creation of the Krave microsite ...
The agency won the business after a pitch against undisclosed roster and non-roster agencies. It is the first time the agency has won a brief for the brand. LMFM will create a digital campaign centred around an online competition called "Bacardi ten4", which challenges ten friends to team up and tackle ...
the digital business for Greggs to its remit, with a brief to handle web development, online advertising, eCRM ...
TV, outdoor, online and mobile channels. The work will break this autumn. Ramsay will feature ... worked with Comic Relief on an online project. It produced a viral film last year featuring a number ...
The company has begun contacting agencies with a brief to develop all of its online campaigns ... , will continue to develop online activity associated to its above-the-line campaigns. Altogether, the Engine ... online activity WCRS created for the company was for Weetabix Week in 2006, just after the agency won ...
The agency, which picked up the business without a pitch, will work on a campaign set to break across TV, print and online channels in 2010. The activity will mark the brand's first newly created campaign for four years. In 2005, Publicis, the former incumbent, created a TV spot based around an anagram ...
The agency, which won the account in a pitch process, has been briefed to develop direct marketing activity to consumers and business targets such as bars, pubs and off-licences. Proximity will also develop an ad campaign to target these trade contacts as well as online activity when the drink launches ...
. Its products include family meals such potato-topped pies, scampi and the Chip Shop range of battered ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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