13 Feb 2012
| by Nick Batten
'Mellow Magic' is available in London, online and DAB radios from 8pm until midnight every weekday.
This slot is the biggest music radio slot in London for the time period, reaching 1,035,000 listeners each ...
was responsible for the print and outdoor creative. It was adapted for online by Lion Digital.
Jane ...
10 Feb 2012
| by Sara Kimberley
Foxy Bingo, the Cashcade-owned online bingo website, is launching a revealing ad campaign featuring...-sheet posters will support the online and TV activity.
Follow Sara Kimberley on Twitter ...
09 Feb 2012
| by Jeremy Lee
Both shops had 14 new-business opportunities, according to research compiled from AAR's newbizmoves.co.uk database.
However, VCCP achieved the feat of winning the most business, landing 11 accounts, while RKCR/Y R converted eight of its opportunities. VCCP's wins included easyJet, Carling, Saga ...
09 Feb 2012
| by Jeremy Lee
The company, which has previously focused on direct communications through agencies including Watson Phillips Norman and the digital shop Pancentric, is looking to move towards investing in brand campaigns.
DDB will be responsible for developing the Petplan brand to both the consumer and specialist ...
09 Feb 2012
| by Anne Cassidy
The US-based company has held meetings with agencies, including UK shops, interested in pitching for the business.
Brown-Forman is expected to task the winning agency with initial work on the global strategy ...
that aimed to communicate its "natural purity". The UK activity spanned outdoor, online, print, experiential ...
09 Feb 2012
| by Anne Cassidy
The company, which owns brands including AEG and Zanussi, has issued an RFI to agencies.
The winning shop will create brand advertising and product launch campaigns for this year and 2013.
The deadline is 10 February and agencies shortlisted will be invited to a briefing in Stockholm, where ...
09 Feb 2012
| by Jeremy Lee
Costa Bingo, the online gambling site, has approached ad agencies with a brief to handle its £1...It has previously worked with VCCP Blue on a project basis but now handles its advertising in-house. It currently spends its media budget on television advertising.
The company is looking at hiring an agency to create brand work and increase its presence in the highly competitive and crowded online bingo market ...
09 Feb 2012
| by Maisie McCabe
in washrooms in bars and clubs, motorway service stations, shopping centres and rail stations, but also has ...
09 Feb 2012
| by Sara Kimberley
of its pizza sales now made online.
In 2010, the company launched an iPhone app that now accounts for around 4.1 per cent of its online orders. It has also released an iPad app, created by the mobile ...
09 Feb 2012
| by Rebecca Miskin and Zoe Bale
and personalised shopping and transactional experiences.
What about the competition from retail brands acting ...
in premium environments Hearst is the biggest magazine publisher online in the UK. Digital magazine brands ...
, and produce collectors' editions something that online equivalents can't replicate.
How important ...