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Experian kicks off £6m media review

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6...Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying. It is understood that Experian's procurement department is leading the process and that the company is looking to consolidate its ...

Agencies line up for LV= digital account

The appointed agency will be responsible for all of LV= s digital marketing services, including e-mail marketing, search engine optimisation, digital creative, social media and digital buying. LV=, which has a presence on social media sites such as Facebook, YouTube and Twitter, also has online forums where ...

Direct Line Group seeks shop for DM task

the review would not impact on the agency's work as it will involve appointing a shop to work on new combined ...

MPG Media Contacts picks up £1m PayPal media task

PayPal, the online payment service owned by eBay, has appointed MPG Media Contacts to handle its £1

Aviva hands consolidated digital account to Dare

will be responsible for the division's press, online and outdoor advertising, and will focus mainly on business ...

ISmart seeks first retained ad agency

profile and appoint an agency to build the brand. The appointed shop will be responsible for handling ...

Agencies line up for £5 million Claims Direct

The company, once famous for its "no win, no fee" strapline, currently looks after its creative in-house. Claims Direct has approached agencies ahead of a pitch in which it expects four shops to compete for the account. In 2009, Claims Direct rebranded with a new logo and advertising, as well as a fresh strapline ...

Aviva plots digital roster overhaul

will be responsible for the division s press, online and outdoor advertising, and will mainly focus on business ...

AmEx campaign by Digitas and CP&B lands top Facebook Studio award

of the United States. It drives business. It s become embedded in the way people shop and the way small ...

Carat lands £9m iSmart media task

The Aegis-owned agency won the business after a pitch against iSmart s roster agencies, including Media Campaign Services. Carat will be responsible for driving customer acquisition for iSmart across most online and offline direct response channels, including DRTV, press, paid search and search engine ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.