BETC London wins global project for Samsung Smart TV
16 Apr 2012 | by Daniel Farey-Jones
aspect of what the TV can do" and will break online next week and potentially appear on television ...
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Unilever campaign celebrates feet, the 'unsung heroes'
30 Apr 2012 | by Maisie McCabe
for Unilever s Axe/Lynx brand earlier this year and the shop responsible for the Lynx Effect work ...
WCRS lands Safestore advertising account
12 Apr 2012 | by Katherine Levy
WCRS won the creative business after a competitive pitch against Leagas Delaney and the marketing communications agency Table 19. The Engine-owned shop will be charged with growing the brand's awareness and building its customer base. It will work on Safestore's next campaign, which is expected to break during ...
Huggies launches biggest ad campaign in four years
21 Mar 2012 | by Sara Kimberley
and digital activity will support the campaign. Alfie will also continue online with the launch of his very ... , with particular focus on online, as this remains the number-one point of reference for parents looking for baby ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
are unable to tap into, and the large appetite for English-language content online generated from outside ...
Electrolux reviews £25m ad business
09 Feb 2012 | by Anne Cassidy
The company, which owns brands including AEG and Zanussi, has issued an RFI to agencies. The winning shop will create brand advertising and product launch campaigns for this year and 2013. The deadline is 10 February and agencies shortlisted will be invited to a briefing in Stockholm, where ...
ZenithOptimedia retains Superdrug media
02 Feb 2012 | by Katherine Levy
for Superdrug and The Perfume Shop....decades. Superdrug spent 6 million on its advertising last year and The Perfume Shop spent 1 million ...
Euro RSCG beats two to Ideal Standard European ad brief
19 Jan 2012 | by Matt Williams
The agency won the business after a pitch against Karmarama and The Brooklyn Brothers. The process, which kicked off in August last year, was led by Ideal Standard's chief marketing officer, Kerris Bright, and handled by Oystercatchers. Euro RSCG pitched for the account alongside the design shop FutureBrand ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
in Addiction London's series of terrible TV spots for a home-shopping catalogue company. Could Bellingham stoop ...
Silentnight awards creative account to BJL
01 Dec 2011 | by Matt Williams
It landed the business after a pitch, which was called last month and involved a number of London and regional shops. BJL will now develop a fresh positioning and relaunch strategy to reinvigorate ... . Its last retained shop was Leith London, but that relationship ended around four years ago. Carat ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
