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EDF unveils zoetrope campaign for Thank Yous push

The campaign includes online, eCRM and direct mail activity from Archibald Ingall Stretton (AIS), and at a later date a TV ad by Abbott Mead Vickers, featuring the brand s new dancing brand character . It will invite people to the new Thank Yous website , which will feature a zoetrope, a device that produces ...

EDF hires AKQA as lead digital agency

The shop, which won the account after a competitive pitch, will be responsible for both EDF's consumer and business digital activity. Archibald Ingall Stretton has been the incumbent on the digital account since 2008, and will continue to work with the French energy company on its eCRM activity. AIS ...

British Gas revamps Planet Home strategy as Spall is dropped

idea and pushes the way customers can manage their accounts online...., according to Brocklehurst. Creative pushes the ways customers can use online services to manage the account by stating, "From checking your balance to submitting metre readings, managing your energy online ... pressure on the ad being a success in order to migrate people to online, and instead said the campaign ...

TalkTalk seeks agency for YouView task

The appointed agency is expected to focus mainly on social media as a way to communicate that TalkTalk can deliver the YouView experience via its funding of the set-top boxes. Sources said the online activity will "position TalkTalk as the service that provides the everyday family with YouView ...

Npower kicks off £9 million creative and media review

to holding a pitch, which will be open to both roster and non-roster shops. Npower s roster includes VCCP Blue, which handles creative work, its media agency, Vizeum, and the digital shop LBi. The company ... advertising, direct marketing and online, in 2009 after a roster review. However, its recent work has mainly ...

Virgin Media launches TV ad with Branson and Tennant

. The campaign runs across TV, online and cinema. Media planning and buying is handled by Fifty6. It follows ...

How adland is turning campaigns into content

it is by paying our contributors to create content for third parties after sitting in the digital shop window ... and texting while walking. Plus, we've identified genuine British oddities such as shops that specialise ... for and knowledge is no longer power. Sharing is power. It's how I rate an article or view a filmed post online. It ...

Daily Diary - Hung out to dry

air with his desk down the side of Peter the Pleaters blind shop on Great Eastern Street in Shoreditch ...

Virgin Media to interrupt Yeo Valley ad during Brit breaks

The media company will first interrupt Yeo Valley s TV ad with an image of an online buffering ... why they put up with buffering online when they wouldn t with TV. A Citroen ad will be given similar ... to primetime brings home the message that viewers shouldn t settle for buffering on TV or online ...

Vodafone kicks off retail advertising review

. The Marketing Store created window displays, digital video screens, bespoke giveaways and an online hub ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.