Canada Tourism launches global ad review
17 May 2012 | by Anne Cassidy
, seals and dog-sledding. As part of the campaign, online ads used Google Maps and Street View ...
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TBWA scoops global Four Seasons brief
17 May 2012 | by Sara Kimberley
Seasons invested in a new website for users to create a more personalised online experience. ...
Center Parcs TV ad banned
16 May 2012 | by John Reynolds
In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass ... In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass ... In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass ...
Just Go! Holidays hands £1.5m media account to Total Media
05 Apr 2012 | by Nick Batten
will run throughout the year and will initially focus on a combination of online, PPC and offline media ...
Tunisia seeks to lure back tourists following revolution
28 Mar 2012 | by Matthew Chapman
on national rail trains, print and online media throughout April, May and June. A second wave of activity ...
Work debrief - Brands play part in Virgin Media's buffer experience
01 Mar 2012 | by Andrew Stephens
As our appetite for online content continues to grow, the broadband provider with the best ... -placed to help consumers enjoy all the content they want online. But Virgin isn't alone. BT Infinity is laying ... as consumers don't always have the right context and people have simply put up with online buffering for years ...
Agencies line up for Radisson ad brief
23 Feb 2012 | by Anne Cassidy
The group has contacted shops directly and issued a two-part brief for the business, which covers its mainstream hotels and its five-star Radisson Edwardian hotels. Radisson has worked ... -house. Radisson Edwardian introduced QR codes to its restaurant menus last year, linking diners to an online video ...
BA suitcase race highlights Olympic spirit
07 Feb 2012 | by Daniel Farey-Jones
. To serve". It will make its TV debut during 'Coronation Street on ITV1, but will premiere online on BA ... of its London 2012 tier-one sponsorship with the TV, print, outdoor and online campaign by BBH, four ...
LateRooms.com livens up hotel offering with romance
07 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
LateRooms.com, the online hotel brand, is launching a campaign that introduces two characters, Lucy...The new campaign, created by Beattie McGuinness Bungay (BMB), launches on 11 February across TV, print and online channels. Media buying is handled by MediaCom. The ad introduces two new characters to the brand's advertising, Lucy and Ben, who act out the "romantic" and "light-hearted" story ...
TripAdvisor's 'reviews you can trust' claims barred by ASA
01 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The Advertising Standards Authority looked into three complaints, one from online reputation management company KwikChex and two from hotels, about a number of claims viewed on TripAdvisor's website in July last year. The claims included the phrases "read real reviews from real travellers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
