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M2M lands Paddy Power media task

31 May 2012 | by Katherine Levy

"we hear you" campaign this week with an online film ahead of the start of Euro 2012 in June. ...

Bilboul named group CEO in Karmarama/Crayon merger

31 May 2012 | by Anne Cassidy

Karma Communications Group, which owns Karmarama, has merged the agency with its sister shop Crayon.

Publicis Chemistry founders Charlton and Garton depart

31 May 2012 | by Sara Kimberley

Their departure comes just 16 months after their former agency, Chemistry, was acquired by Publicis Groupe and merged with its CRM specialist, Publicis Dialog, to create the new shop. Charlton and Garton do not have other jobs to go to and are expected to pursue other interests. The new management ...

Former DDB team launches start-up

31 May 2012 | by Jeremy Lee

is positioned as a multidisciplinary creative shop based on the different backgrounds of the founders ...

British American Tobacco seeks digital shop for new luxury range

31 May 2012 | by Anne Cassidy

British American Tobacco is looking for a digital agency to handle the launch of a new range of luxury tobacco products.

Double Standards - 'Media agencies need to be comms specialists'

31 May 2012

had to adapt their offering and work closer with creative shops....creative shops. The strategy and planning part of their role is becoming more and more important. - When ... . They need truly integrated thinking and plans. The best media agencies work well with the other lead shops ... strategic value at all levels of the organisation. Like the best creative agencies, the leading media shops ...

Diary: Don't you love a denier?

31 May 2012

What James Murphy, David Golding, Ben Priest and Jon Forsyth, the powers that be at new shop on the block Adam Eve/DDB, will do with their loot is anyone's guess. As many of us now are skint ... to WPP" (just before a shop sells to WPP). ...

Pitch Update

31 May 2012

Having invited eight agencies to go through to the chemistry stage, Coral, the Gala Coral-owned bookmaker, then asked three shops to pitch for its business. This has been whittled down further with just M C Saatchi and DLKW Lowe through to the final round. A result is expected in Cannes week. The AA ...

How digital can turn a great story into a super-franchise

31 May 2012

children and adults has led to expansion into franchise opportunities, such as an online animated series ... throughout. In the same way players are rewarded online with coins once they complete challenges and quests, children solving puzzles in the magazine will earn coins that can be used to credit their online account ...

All about ... Newsworks

31 May 2012

it by expanding into online and mobile platforms, albeit at the cost of heavy investment for less financial return ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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