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Exploring licensing's new gaming frontier

-worth of merchandise in 2011, and is launching an online TV station. Meanwhile, Angry Birds opened its first shop ... the entertainment world by storm. Mobile and online games such as Angry Birds, Talking Friends, Moshi Monsters ... or online world so there is someone with the retail experience needed,' says Garnham. ...

PRWeek podcast: TripAdvisor case shows why brands must engage

in the online world it was more important than ever to mobilise third-party endorsement. This comes back ... comes as the ASA extended its remit online last year, and prompted Scott Thomson of Edelman ... with the conversation that s happening online whether they like it or not. It s not going to go away. Watch ...

Flack's Week: 10 February

rather hairy. Flack is pleased to inform readers that much-loved TV oldie Swap Shop with Keith Chegwin is back. Well, it was for a day. Confused.com set up its very own swap shop with Chegwin hosting ...

Generation Y: Demanding diners who expect healthy eats and good value

. Our research suggests the use of social media to generate online conversation will lead to a closer ...

Think BR: The value of biometrics

advertising by what people do with it - for example, the extent to which it is shared online - what value ...

Rooster called in to promote daily deals market conference

Daily Deals Summit Europe has picked Rooster PR for a groundbreaking discount-shopping daily deals

Private View: Darren Bailes and Dave Bedwood

an overclaim like it. This campaign lives online as well as on TV. I just can't help thinking there are better ... Production company: ManaMedia Exposure: Press, outdoor, online, social media 4. Vodafone Project ...

M&S brings Valentine's Day model to life

. The video can also be viewed online at http://social.marksandspencer.com/ . The news comes as M ...

Cookie consent: how to stay on the right side of the law

-month period of grace to get their heads around exactly what the rules would mean for their online ... research conducted by Ctrl-Shift, none of the top 100 online retailers has yet fully complied ... cookie that enables a virtual shopping basket to remember what the user has selected. Non ...

British Airways 'the race' by BBH

It will be accompanied with a "making of" video online, and supported by outdoor, print and online ads. The print executions will launch on? 10 February. The 60-second TV ad, created by Bartle Bogle Hegarty, takes a light-hearted look at the build-up to the London 2012 Olympic and Paralympic Games ...

 

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