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Both shops had 14 new-business opportunities, according to research compiled from AAR's newbizmoves.co.uk database. However, VCCP achieved the feat of winning the most business, landing 11 accounts, while RKCR/Y R converted eight of its opportunities. VCCP's wins included easyJet, Carling, Saga ...
The company, which has previously focused on direct communications through agencies including Watson Phillips Norman and the digital shop Pancentric, is looking to move towards investing in brand campaigns. DDB will be responsible for developing the Petplan brand to both the consumer and specialist ...
The US-based company has held meetings with agencies, including UK shops, interested in pitching for the business. Brown-Forman is expected to task the winning agency with initial work on the global strategy ... that aimed to communicate its "natural purity". The UK activity spanned outdoor, online, print, experiential ...
such as January and February, according to Stuart Adamson, head of media solutions, Europe, at Thomas Cook online ... because of their understanding of quality brands and online consumer behavior." Hi-Media UK represents ...
The company, which owns brands including AEG and Zanussi, has issued an RFI to agencies. The winning shop will create brand advertising and product launch campaigns for this year and 2013. The deadline is 10 February and agencies shortlisted will be invited to a briefing in Stockholm, where ...
Costa Bingo, the online gambling site, has approached ad agencies with a brief to handle its £1...It has previously worked with VCCP Blue on a project basis but now handles its advertising in-house. It currently spends its media budget on television advertising. The company is looking at hiring an agency to create brand work and increase its presence in the highly competitive and crowded online bingo market ...
in washrooms in bars and clubs, motorway service stations, shopping centres and rail stations, but also has ...
of its pizza sales now made online. In 2010, the company launched an iPhone app that now accounts for around 4.1 per cent of its online orders. It has also released an iPad app, created by the mobile ...
, and some fun interaction" for consumers. The Cillit Bang Facebook page and shop, http ...
Authority (ASA), as part of a move to curb the online marketing of junk food to children....Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ... all forms of media. A CFC spokeswoman said: "The pervasive nature of online junk food marketing ...
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