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TripAdvisor under the spotlight after Advertising Standards Authority ruling

about how this will impact on the online management of travel brands' reputations....: 'Brands and PR agencies will be much more focused in terms of acting as the eyes and ears of brands online and making sure the ASA is alerted. Online monitoring will become even more important.' But Fleishman ... negative reviews,' he said. The news brings the issue of online image management and 'astroturfing' back ...

How can magazines mix digital and commerce?

and personalised shopping and transactional experiences. What about the competition from retail brands acting ... in premium environments Hearst is the biggest magazine publisher online in the UK. Digital magazine brands ... , and produce collectors' editions something that online equivalents can't replicate. How important ...

Andrew Miller backs Guardian's content to win

's Cross office in London. Unlike The Guardian's online content, though, the live experience isn't free ... remains committed to supplying free content online and has no plans to introduce a paywall ... to not installing a paywall. Scale and reach are becoming its argument (it has more than 60 million global online ...

Things we like

link to an immersive online test (www.sis.gov.uk/careers). We scored seven out of eight and were ...

Brand Health Check: Fitness First

suffers from a weak online presence, with lacklustre websites. Customer opinions on blogs reveal badly ...

Focus: The FTSE 100 social media index

are handling their corporate presence on social media, PRWeek teamed up with The Group, an online corporate ...

Generation Y can answer the high street's woes

cultural, social and possibly even moral one too. Online and out of town may be better places to shop ... affection for and expectation of their high street. Online and out-of-town shopping play significant ... , they are not overly enamoured by online shopping. They do it, but it finds far greater favour among those who don ...

Pitch Update

be interested to learn that TK Maxx is searching for a digital agency to handle its online advertising. The high-street brand recently approached agencies directly, inviting them to pitch for the business. The appointed shop will create online work to amplify the brand's current TV advertising, created in-house. A visit ...

On The Campaign Couch ... with JB

advertising, they move up shopping lists. Their abrasiveness confers on the brand a kind of notoriety ...

Can Morris turn an awards underdog into a contender?

useful online resource for students, key among Morris' other developments is a large, glossy - and as yet ...

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